OPERATIONS

Express names David Kornberg president

BY Staff Writer

Columbus, Ohio — Express announced that David Kornberg has been promoted to president. He will have responsibility for both the men’s and women’s merchandising and design functions.

Kornberg was most recently executive VP men’s merchandising & design, a position he held since 2007.

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ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

BY Marianne Wilson

Minneapolis — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive VP, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s ‘Revenge’ as the exclusive partner.”

Most of the action on “Revenge” occurs in the upscale Hamptons area of Long Island, N.Y., and the series is known for its flair for fashion and high style.

“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive VP, Target. “Working with the team at ABC has been invigorating. We’re confident the Nov. 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”

The Target-Neiman Marcus holiday collection, which features 24 of America’s most influential designers, will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

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Target awareness strong well before Canadian entry

BY Gail Hoffer

Cambridge, Mass. — Target should be feeling confident about its upcoming entry into Canada, as a recent survey from Kantar Retail and TNS Canada revealed that 75% of Canadians are aware of the retailer.

Furthermore, 43% of Canadian consumers said that they were likely to shop at Target Canada for grocery or health and beauty aids and 50% were likely to shop at Target Canada for general merchandise or apparel.

With so much interest in Target’s entry, it is not suprising that several Canadian retailers will likely be impacted by the retailer’s arrival. For example, Kantar Retail found that roughly seven-in-10 Superstore/Joe Fresh shoppers were interested in shopping at Target Canada for general merchandise and apparel. Comparatively, 63% of Costco Canada’s shopper base, 59% of Walmart Canada’s base, and 56% of Canadian Tire’s/Mark’s base stated interest in shopping at Target Canada for general merchandise or apparel.

“Target Canada has broad appeal,” notes Robin Sherk, senior analyst at Kantar Retail and primary author of the study. “Given that the retailer only recently began local marketing efforts, its awareness – and likely interest in its offer – will further expand,” she adds. “For suppliers working with Target, this is encouraging and reinforces expectations that shopper visitation will be strong when it opens.”

To receive a copy of the Kantar Retail study or to speak with a Kantar Retail analyst, contact Katherine Clarke at [email protected].

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