OPERATIONS

Express takes catwalk to NYC sidewalk

BY Katherine Boccaccio

New York — Express staged a fashion show on Friday in New York City’s Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

Male and female models showed off the retailer’s Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.

Leading up to the show, the public was encouraged to take and share pictures of life in the city using the hashtag #EXPCityLife. Curated photos were then printed with a special offer on the back and distributed to people who attended the runway show.

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NRF holds Nevada-centric retail roundtable

BY Katherine Boccaccio

Washington, D.C. — The National Retail Federation and the Retail Association of Nevada hosted Rep. Mark Amodei, R-Nev., at a retail roundtable discussion. More than a dozen community retailers and small business owners gathered to address the industry’s challenges and public policy priorities.

“The retail industry is the largest private sector employer in the United States,” NRF president and CEO Matthew Shay said. “We need to make sure lawmakers understand how policy issues impact retailers, our employees and our consumers. Facilitating discussions on these important issues is essential to ensuring that retailers, large and small, have a voice in Washington.”

Amodei engaged local retailers in a discussion on the economy, tax reform, immigration, health and labor policy and online sales tax collection.

"When it comes to the key issues of the economy, health care, taxes, and even immigration, local retailers and their employees are really on the front lines,” Congressman Amodei said. “I appreciate an opportunity like this roundtable to hear what effect decisions being made in Washington are having on businesses, jobs, and consumers here in Nevada.”

The retail roundtable is a part of the NRF’s “This is Retail” campaign, which highlights the retail industry’s positive contribution to careers, community and innovation.

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Facebook hires tech marketing veteran as its first CMO

BY Marianne Wilson

New York — Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google’s Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

Briggs is a seasoned technology marketing veteran. Before Motorola, he was VP-consumer marketing at Google. Prior to joining Google in 2010, he was CEO of a gift card startup called Plastic Jungle. And prior to that, he held various VP roles at EBay and its payments unit, PayPal, worked at eBay in various roles, including VP-consumer marketing.

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A.Harris says:
Sep-06-2013 12:49 pm

Facebook; Google and many other well known popular brand names are basically popular due to its strong marketing strategy and this is the only reason for its popularity. Therefore we should learn certain guidelines from here that how to maintain a strong brand name with fair marketing strategies. Suvaance

A.Harris says:
Sep-06-2013 12:49 pm

Facebook; Google and many other well known popular brand names are basically popular due to its strong marketing strategy and this is the only reason for its popularity. Therefore we should learn certain guidelines from here that how to maintain a strong brand name with fair marketing strategies. Suvaance

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