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Extreme Makeover

BY Connie Robbins Gentry

To be truly fashion-forward, a closet must be refreshed periodically. This is equally true for premiere, class “A” regional malls that pride themselves on offering the hottest apparel and most fashionable retail the industry has to offer. If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix.

A classic example of an established, highly successful shopping center that is taking its merchandise mix to the next level is Willow Grove Park Mall in suburban Philadelphia, owned and operated by Pennsylvania Real Estate Investment Trust (PREIT), also of Philadelphia.

Following the Federated/Macy’s acquisition of the May Co., former May brand Strawbridge’s closed its store in Willow Grove Park Mall in 2006. PREIT seized the opportunity created by the vacant anchor space to re-merchandise the mall with an exciting mix of fashion-forward retail and compelling sit-down restaurants.

First to the table was The Cheesecake Factory, which opened in 2007, filling a 10,000-sq.-ft. portion of the wing. After a temporary lull, activity resumed with gusto, and Willow Grove Park welcomed Bravo Cucina Italiana, another upscale eatery occupying 7,500 sq. ft., and the expansion of Forever 21 from its previous location in the center to a larger, two-level 17,000-sq.-ft. space. Both of these tenants opened in the latter half of 2011.

Nordstrom Rack will open its third location in the Philadelphia market on May 10, in a 41,000-sq.-ft. space adjacent to The Cheesecake Factory. And the grand finale of the re-merchandised renovation will be the opening of a 115,000-sq.-ft. J.C. Penney store on October 5.

“We wanted to re-merchandise in a way that would position the property with more than a department store, and we are excited about the great mix of tenants,” proclaimed Joseph F. Coradino, president and, effective June 2012, CEO of PREIT. “This will be one of the first new-format stores opened by J.C. Penney since Ron Johnson took the lead there, and it will showcase Johnson’s new vision for the company.”

The center has always performed well, with strong fashion-oriented anchors in Bloomingdale’s, Macy’s and Sears. “In spite of Strawbridge’s closing, average sales have continued to exceed $400 per square foot, and the center has maintained a 96% occupancy rate,” Coradino continued.

The Willow Grove Park trade area encompasses a 15-mile radius of affluent suburbs, with a population of 1,400,000 people, roughly 500,000 homes and average household incomes of $75,000. The median age is 38 years old, and 36% of the homes boast an average value of $250,000.

While the renovation of the former Strawbridge’s anchor space will be completed with the opening of the J.C. Penney, re-merchandising is an ongoing process for A+ malls.

“We’d like to bring a third sit-down restaurant to Willow Grove and perhaps add some technology retailers to the mix,” Coradino stated. “We have the opportunity to take this mall to the $500 sales per square foot range — and that’s rarefied air to get to breathe.”

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R.Advocate says:
Apr-15-2013 12:31 pm

Willow Groove Park Mall has a good improvement in the make over of the building. It looks so fancy and elegant! -Scott Sohr

R.Advocate says:
Apr-15-2013 12:31 pm

Willow Groove Park Mall has a good improvement in the make over of the building. It looks so fancy and elegant! -Scott Sohr

P.Lopez says:
Apr-10-2013 12:17 pm

If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix. Chatrandom.com

P.Lopez says:
Apr-10-2013 12:17 pm

If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix. Chatrandom.com

A.Luis says:
Apr-01-2013 04:27 pm

The Willow Grove Park trade area encompasses a 15-mile radius of affluent suburbs office chairs

A.Luis says:
Apr-01-2013 04:27 pm

The Willow Grove Park trade area encompasses a 15-mile radius of affluent suburbs office chairs

mamubhai says:
Mar-12-2013 11:05 am

As Jerome K Jerome said in his book Three men in a boat “A change is good for everybody” Business especially chain stores require a makeover now and then just to keep things fresh for the customer who is the king. click here for details

mamubhai says:
Mar-12-2013 11:05 am

As Jerome K Jerome said in his book Three men in a boat “A change is good for everybody” Business especially chain stores require a makeover now and then just to keep things fresh for the customer who is the king. click here for details

J.Serjen says:
Feb-21-2013 12:23 pm

I have enjoyed this article so much that I have read it multiple times and plan on coming back for any other articles you may published.Its not the situation that reader should be totally agreed with author's views about post. Thanks a lot......... Utah seo

N.Nima says:
Feb-21-2013 08:49 am

increases if you are wearing the Several finger. Your heel elevate is Vibram Five Fingers supported thus your spine alignment will probably be corrected and it’s likely that that you is not going to have any spine pain problems at any time. There is lowered risk of bunions if you are wearing your Several finger.

J.Serjen says:
Feb-21-2013 12:23 pm

I have enjoyed this article so much that I have read it multiple times and plan on coming back for any other articles you may published.Its not the situation that reader should be totally agreed with author's views about post. Thanks a lot......... Utah seo

R.Toter says:
Feb-21-2013 07:10 am

The center passguide 640-802 has always performed well, with strong fashion-oriented http://www.passguides.com/640-802.html anchors in Bloomingdale’s, passguide SY0-301 Macy’s and Sears. “In spite of Strawbridge’s closing, average sales have continued to exceed $400 per square foot, and the center http://www.passguides.com/SY0-301.html has maintained a 96% occupancy rate,” Coradino continued.

N.Nima says:
Feb-21-2013 08:49 am

increases if you are wearing the Several finger. Your heel elevate is Vibram Five Fingers supported thus your spine alignment will probably be corrected and it’s likely that that you is not going to have any spine pain problems at any time. There is lowered risk of bunions if you are wearing your Several finger.

R.Toter says:
Feb-21-2013 07:10 am

The center passguide 640-802 has always performed well, with strong fashion-oriented http://www.passguides.com/640-802.html anchors in Bloomingdale’s, passguide SY0-301 Macy’s and Sears. “In spite of Strawbridge’s closing, average sales have continued to exceed $400 per square foot, and the center http://www.passguides.com/SY0-301.html has maintained a 96% occupancy rate,” Coradino continued.

A.Javier says:
Feb-18-2013 08:39 am

The extreme makeover tips are not great, I guess. Change might be substantial, but within the limits. There shouldn’t be fail in this as this would help to solve the regiment prescribed. You need to check on this soon enough. kush smoke

A.Javier says:
Feb-18-2013 08:39 am

The extreme makeover tips are not great, I guess. Change might be substantial, but within the limits. There shouldn’t be fail in this as this would help to solve the regiment prescribed. You need to check on this soon enough. kush smoke

D.Dg says:
Feb-14-2013 05:17 pm

Thank you very much. This information is really helpful. Write more.focus groups

D.Dg says:
Feb-14-2013 05:17 pm

Thank you very much. This information is really helpful. Write more.focus groups

Y.Hendriyanto says:
Jan-28-2013 02:04 am

mall is clean and good service is a capital that needs to be taken into account. Bank Mandiri Bank Terbaik di Indonesia is ready to help in finance if the mall did not have any money.

Y.Hendriyanto says:
Jan-28-2013 02:04 am

mall is clean and good service is a capital that needs to be taken into account. Bank Mandiri Bank Terbaik di Indonesia is ready to help in finance if the mall did not have any money.

K.Perro says:
Jan-22-2013 11:35 am

Yes, you are right, but that happens as long as people know how to do it. charter croatia

K.Perro says:
Jan-22-2013 11:31 am

I really like it. We are talking about a lot of money though... I hope that Coradino knows what's he's talking about. Best wishes and good luck, agora.

K.Perro says:
Jan-22-2013 11:35 am

Yes, you are right, but that happens as long as people know how to do it. charter croatia

K.Perro says:
Jan-22-2013 11:31 am

I really like it. We are talking about a lot of money though... I hope that Coradino knows what's he's talking about. Best wishes and good luck, agora.

N.Chen says:
Dec-29-2012 01:03 am

Thanks for sharing the nice pictures. You have done a great work. Every homeowner can benefit from property management services. birkin bag black

F.Work says:
Dec-28-2012 09:18 pm

This is honestly looking awesome, I'm going to visit this place, Its terrific:). Zanussi Washing Machine Manual

N.Chen says:
Dec-29-2012 01:03 am

Thanks for sharing the nice pictures. You have done a great work. Every homeowner can benefit from property management services. birkin bag black

F.Work says:
Dec-28-2012 09:18 pm

This is honestly looking awesome, I'm going to visit this place, Its terrific:). Zanussi Washing Machine Manual

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Brazilian ‘mercado’ comes to Macy’s

BY CSA STAFF

NEW YORK — Macy’s will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy’s" on April 22 in about 300 stores and online at Macys.com. The company describes OMercado as a curated shop of Brazilian products, and it is the next installation of the retailer’s "Brasil: A Magical Journey" campaign, which will officially kick off on May 16.

"Brazil’s burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores," said Martine Reardon,
Macy’s chief marketing officer. "From stylish apparel and accessories, hot beauty finds and chic home goods, ‘O Mercado, the Market at Macy’s’ will excite our customers’ sense of discovery by providing an unexpected assortment of Brazilian products, most of which can’t be purchased outside of Brazil."

O Mercado, the Market at Macy’s will feature a variety of merchandise categories, including fashion, home, beauty and accessories starting at $5. The shops will carry approximately 100 exclusive items from the following brands:

Art da Terra – Through the use of indigenous fiber materials like buri and organic golden grass (capim dourado), found only in Brazil, Art da Terra creates handcrafted costume and fashion jewelry and handbags.The technique of intertwining golden grass, natural fibers and textiles into intricate designs by hand adds distinctive character to Art da Terra’s creations.

Brazilets – Wish ribbon bracelets are a 200-year-old tradition from mystical Bahia, Brazil. Worn throughout Latin America, they have spiritual significance for all who wear them. Wrap your Brazilets bracelet around your wrist and tie three knots, making a wish with each knot. When the ribbons naturally break down and fall off, it is believed that your three wishes will come true.

Ecoarts – An arts and crafts initiative that brings together governmental and non-governmental organizations in Brazil to promote the richness and complexity of Brazilian culture through innovative decorative arts, gifts and artworks, all Ecoarts offerings share the philosophy of recycle, reuse or reduce, the key pillars of sustainability.

Garoto – Garoto has grown to become one of the largest chocolate manufacturers in the southern hemisphere offering more than 100 different premium quality products, including various luscious, wrapped chocolate candies, chocolate bonbons, chocolate bars, ice cream treats, hard candies and chocolate powders.

Isabela Capeto – Known as one of the most talented designers of Brazil’s new generation, Isabela Capeto’s creations are timeless and full of personality. Each item is a work of art; handmade, often recycled, dyed or plisse, with embellishments of vintage fabric trims.

Lanno – The handmade jewelry of the Lanno brand is seen and produced as true works of art. The design of every piece infuses rhythm and color, bringing lightness and volume through the use of natural raw materials.

Marcelo Rosenbaum – The well-known architect and designer from São Paulo creates whimsical and graphic tabletop objects that tell stories by referencing personal memories and cultural roots that boost self-esteem.

Maria Oiticica – From Brazilian raw materials to handcrafted jewelry, Maria Oiticica’s pieces are made of natural components, such as seeds and pods gathered from the floor of the Amazon. Her work is defined as "biojewels," and has direct impact on environmental conservation, as local communities rely on the harvest of fallen fruit seeds.

Natura Ekos – Innovative and unique in leading the charge on bio-diversity, social responsibility and sustainable ingredients from Brazil, Natura Ekos effectively practices the essence of sustainability. For that reason, their beauty products are developed with a commitment to integrate the person’s total self – physically, emotionally, intellectually and spiritually – and persons in all of their contexts – family, work, community and nature.

Parceria Carioca – A mix of Brazilian real craftwork from Brazilian co-ops, Parceria curates contemporary designs combined to create light and fun pieces expressed in strong colors and exclusive prints. Designer Flavia Torres creates pieces that are handmade by members of the communities on the outskirts of Rio de Janeiro, where the opportunity to work while learning a craft is making a difference.

Phebo – Phebo, Brazil’s first fragrance and luxury perfume house, was born in Belem (in the Amazon region) during the early 1930’s. The brand has maintained its trendsetter image over the years and is cherished by generations of Brazilians, with endorsements by famous Brazilian fashion designers. Known for its quality, all Phebo products are 100% vegetable-based, paraben-free, not tested on animals and produced in the Amazon. The brand’s portfolio includes a large variety of products, including soaps, moisturizers, perfumes, eau de colognes, diffusers, candles, etc.

Pilão – Pilão is the leader in sales of coffee in Brazil offering a full line of products that provide a choice of flavor and aroma for every moment of life.

Sol de Janeiro – Sol de Janeiro develops highly sensorial sun protection and beauty care products that live up to the dream of a beautiful Brazilian beach. Sol de Janeiro provides top performance, trustworthy and innovative products that delight, comfort and reflect the beauty and purity of a natural Brazilian beach experience.

Ten percent of the sale price of every product sold within O Mercado, both in-store and online, will be donated to The Nature Conservancy and its efforts to protect the Brazilian Amazon rainforest.

In addition to "O Mercado," Macy’s has partnered with renowned Brazilian designers, as well as Macy’s own designers, to create unique merchandise offerings that will begin appearing in select stores and online
beginning in May. Products include limited-edition women’s and men’s apparel, home and accessory pieces emblematic of the designers’ signature styles, made in or inspired by Brazilian color, prints and
silhouettes. Designer collaborations will include a "Francisco Costa for Calvin Klein" dress capsule exclusively designed by Mr. Costa, the women’s creative director of Calvin Klein Collection; "FALCHI by Falchi" featuring handbags, shoes, fashion jewelry and scarves by Carlos Falchi; footwear, handbags, fashion jewelry and apparel by Seu Jorge and Rachel Roy for Rachel Rachel Roy, Neon, Cecilia Prado, "Hermanny" by Paula Hermanny, and Brazilian swim manufacturers, Sauipe, Despi and ANK. Additionally, the existing Calvin Klein line will offer a range of Brazil-themed men’s and women’s apparel items designed by Kevin Carrigan, the brands’ Creative Director, as well as a selection of underwear, shoes and accessories.

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Supervalu names new heads for Albertsons, Acme and Cub Foods

BY CSA STAFF

MINNEAPOLIS — Supervalu has made three new executive appointments following the departure of Sue Klug, president of its Albertsons Southern California division.

Dan Sanders has been tapped to head Albertsons Southern California, Keith Wyche will lead Acme and Brian Audette has been named president at Cub Foods.

“Sue has been a champion of diversity and environmental stewardship for the company, and has been honored within the industry and community for these efforts,” stated Pete Van Helden, Supervalu EVP retail operations. “We thank Sue for her years of service and leadership in Southern California and wish her well as she moves on to dedicate her talent and attention to long-time personal and professional ambitions.”

Replacing Klug will be Sanders, current president of Supervalu’s Acme Markets division, based in Philadelphia. Sanders joined Acme in 2010 and led the division as it embarked on a large-scale effort to lower prices, improve sales and profitability, refocus customer service efforts and enhance shopper satisfaction. Sanders came to Acme from United Supermarkets in Lubbock, Texas, where he served as CEO for six years. During his time with United, Sanders served on the board of directors for the Western Association of Food Chains.

Wyche will succeed Sanders as president of Acme. He currently serves as the president of Supervalu’s Cub Foods division, a full-service retail and pharmacy chain with 67 stores in Minnesota and Illinois. A strong leader at Cub, Wyche has improved sales trends and grown profitability since joining the company in 2010. In addition to guiding the division’s strategy, he has been an active member in the community. Wyche began his career in sales, marketing and management roles with AT&T and IBM. Prior to coming to Supervalu, he was president of U.S. operations for Pitney Bowes’ Pitney Management Services division. Before that, he held various sales leadership and general management positions with Convergys and Ameritech. He is on the corporate board of directors for WMS Industries.

Taking over for Wyche at Cub Foods will be Audette, who began his grocery career working in Pick ‘N Save stores in Wisconsin. He joined Supervalu in 1991, gaining more than 20 years of experience in positions of increasing responsibility within category management, marketing and merchandising. He served as the group VP independent sales, marketing and merchandising within the supply chain organization before being named business transformation officer in 2010. Last year, he was promoted to group VP merchandising transformation and process improvement. Audette’s work has given him in-depth exposure to both the retail and wholesale areas of the business, and his intimate knowledge of the needs of the independent retailer will provide a strong foundation for his new role with Cub’s franchise owners.

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