MARKETING/SOCIAL MEDIA

Facebook eases promotional contests

BY Dan Berthiaume

Menlo Park, Calif. – Facebook has released a new update designed to help make brand promotion through contests easier to handle. Brands can now create a contest and control it through their Facebook business page timelines.

However, personal profile timelines cannot be used to back up a brand promotion contest. Facebook has removed the requirement that promotions on Facebook may only be administered within apps. With the change, promotions may now be administered on page timelines and in apps on Facebook, but not on personal timelines.

As a result, business pages can now collect entries by having users post on the page or comment/like a page post, as well as collect entries by having users message the page. Facebook has also updated its page terms to prohibit pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in.

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FINANCE

JustFab secures $40 million in funding

BY Staff Writer

El Segundo, Calif. — The fast-growing fashion subscription online retailer, JustFab, announced it has secured $40 million in Series C funding led by Hong Kong-based Shining Capital Management to further its expansion plans. The company recently opened its first store, at the Glendale Galleria, Glendale, Calif.

"JustFab is experiencing unprecedented growth worldwide as we continue to deliver high quality products at amazing prices," said Adam Goldenberg, JustFab Inc. co-CEO. "We are adding over 400,000 new members every month in Europe, proving that our value proposition and subscription model resonates with shoppers all over the world."

With plans to increase the range of its product offerings and to push further internationally, JustFab Inc. will use the capital to provide cash flow for future acquisitions and other opportunities for growth. In addition to Shining Capital Management, existing investors Matrix Partners, Rho Ventures, Technology Crossover Ventures (TCV) and Intelligent Beauty participated in the round.

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OPERATIONS

Loblaw makes executive appointments

BY Dan Berthiaume

New York — Canada’s Loblaw Cos. announced a series of executive appointments, including the naming of Mark Butler as executive VP integration.

In the newly created role, Butler will take on responsibility for planning the integration of Shoppers Drug Mart, while ensuring it remains an independent division. He has 37 years with Loblaw, and most recently was executive VP conventional division.

“Also assuming a newly created role within the company is Grant Froese, who has been appointed chief administrative officer. Froese assumes responsibility for supply chain, IT and SAP implementation, as well as the division support functions of control brands, e-commerce, goods not for resale, offshore procurement and marketing. He has more than 35 years of experience at Loblaw and most recently held the position of executive VP discount division.

“With improved positioning and an enhanced customer offer, our discount and conventional divisions are well positioned with a strong internal leadership team ready to build on the foundation set by Grant and Mark," said Vicente Trius, president of Loblaw Cos. "We are excited to announce the appointment of two experienced executives, Garry Senecal and Andrew Iacobucci, to lead our conventional and discount divisions, respectively."

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