REAL ESTATE

Fairway Market to anchor Hudson Yards

BY Dan Berthiaume

New York – Fairway Market will be the anchor grocer at the Hudson Yards residential/retail complex being developed by Related Companies and Oxford Properties Group in Manhattan. The 45,875-sq.-ft. store will be located in the Hudson Yards South Tower.

"Hudson Yards is the next great New York neighborhood and we’re excited to be an integral part of the development of this world-class location, and to be an amenity and food destination for the huge numbers of workers, residents, neighbors and tourists who will visit Hudson Yards," said Charles Santoro, Fairway Market’s executive chairman. "We continue to believe our growth prospects are outstanding in and around the tri-state New York, New Jersey and Connecticut metro area, and are very pleased that Related and Oxford have selected Fairway as their food retailing partner in this historic real estate development."

The 28-acre Hudson Yards site, which now includes 1 and 2 Hudson Boulevard, is slated to open in 2015.

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News

OfficeMax segments customers with Monetate LivePredict

BY Dan Berthiaume

Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePredict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.

The solution is also designed to surface customer groups that respond well to a brand of campaign but have a lower number of visitors. Gregory Phillips, senior web analyst, testing and optimization at OfficeMax, said LivePredict has delivered customer insights that otherwise would not have been discovered.

“Before LivePredict, we might have run an A/B test on our site and evaluated the results across the whole customer base to determine if it was a success,” said Phillips. “With LivePredict, we can see the highest- and lowest-performing segments for each campaign we run, right within the user interface. So what we might have seen as an overall miss before actually could have been really successful for certain segments of our customer base. This insight allows us to target the campaign to segments that responded positively and try a different approach for the segments that didn’t respond well the first time around.”

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OPERATIONS

Report: Facebook plans Trending Topics

BY Dan Berthiaume

Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

According to All Things D, Trending Topics is an attempt by Facebook to both operate more like Twitter and also to help boost conversations about celebrities. A Facebook executive is quoted in the article as saying Facebook is not moving away from its core mission of connecting people who know each other but instead trying to help surface existing conversations about celebrities and other popular topics.

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