OPERATIONS

Fairway Market installs hearing loop to help deaf customers

BY Staff Writer

New York — Fairway Group Holdings Corp., parent company of Fairway Market, is the first supermarket in New York City to install technology to help customers who are deaf place their shopping orders.

The company said it has installed a hearing loop at its Broadway store’s deli counter which works with an individual’s telecoil-equipped hearing instrument or cochlear implant.

The person behind the deli counter will speak into a microphone that is connected to the hearing loop, which transmits the signal (speech) wirelessly to the T coil. The system blocks out ambient background noise and amplifies the clerk’s voice, making everything clearer.

"We are very pleased to incorporate this new technology into our flagship store," said Herb Ruetsch, CEO, Fairway Market. "The deli can be a very noisy environment, and our customers living with hearing loss will greatly benefit from the hearing loop and enjoy a much better shopping experience."

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OPERATIONS

United Supermarkets parent changes name to The United Family

BY Staff Writer

Lubbock, Texas — As part of a strategic branding initiative, United Supermarkets, LLC will now be known as The United Family, reflecting its multiple store brands as well as its rich family history.

The strategic name change is part of a branding initiative to help define, articulate and document the organization’s retail portfolio, which consists of four brands: United Supermarkets, Market Street, Amigos and United Express, along with its subsidiary operations, R.C. Taylor Distributing, Praters and Llano Logistics.

“This vital step of defining, documenting and evolving our brand strategies will help ensure the entire company understands what each of our brands stands for. Our goal is to create more distinct and consistent brand identities so we stay relevant to current and future Guests,” said Monica Schierbaum, senior marketing director, The United Family.

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Neiman Marcus launches online beauty program

BY Staff Writer

Dallas — Neiman Marcus has launched its online Beauty Product Specialist Program offering online customers the personalized counter experience they would receive in a Neiman Marcus store.

"Through this program our customers can expect to receive guidance on skincare regimes, makeup application, and choosing a personal scent," said Kelly St. John, Neiman Marcus Direct VP, divisional merchandise manager, beauty.

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