MARKETING/SOCIAL MEDIA

Fairway Market launches new mobile app

BY Staff Writer

New York — Fairway Market has launched a new mobile app that is designed to provide an enriched experience for its shoppers who love to cook and explore the unique products that make Fairway an iconic market shopping destination. It is available on the iPhone App Store, and can be downloaded right in Fairway Market because all Fairway stores offer free Wi-Fi.

App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.

"Our new mobile app brings the best of Fairway to our customers’ fingertips," said Arthur Tisi, CIO of Fairway Market. "I’m excited to be a part of the great team that designed and developed an innovative app that enhances our customers’ foodie knowledge and helps them to better plan and cook delicious meals."

As mobile customers, users can enjoy access to exclusive offers only available on the iPhone app. By simply filling out the app profile, they are provided with a unique personal barcode that can be scanned at checkout to redeem the offers. Not only can Fairway shoppers figure out what’s for dinner with their iPhone, but they also can find the perfect recipe, a wine pairing to complement it, and take pleasure in specially selected music to cook with from a playlist with more than 12 hours of easy listening by local tri-state artists.

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REI coming to Southlake, Texas

BY Staff Writer

Seattle — REI will open a store in Southlake Texas, in fall 2014. The 22,000-sq.-ft. store, at Park Village, will include a bike shop offering expert assembly and repair services, and provide outdoor-related classes and presentations.

"REI has outfitted Dallas residents for 20 years. With a third location, we can better deliver the best gear and advice to even more customers and members who enjoy the outdoors," said Janet Hopkins, REI retail director for the Southwest district. "Southlake offers a community of active people and a strong retail presence, making it a perfect fit for REI."

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Kroger announces succession plan for secretary, general counsel

BY Staff Writer

Cincinnati — The Kroger Co. announced its succession plan for secretary and general counsel.

Paul W. Heldman, 62, a 31-year Kroger veteran who has been serving as the company’s general counsel since 1989, secretary since 1992, and executive VP since 2006, will retire in the spring of 2014.

Christine S. Wheatley, 42, Kroger’s VP, senior counsel and assistant secretary, will be named secretary and general counsel, effective upon the retirement of Heldman next year. The company expects its board to elect Wheatley secretary and general counsel at a future board meeting.

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