FINANCE

Fairway raises $177.5 million in IPO

BY Katherine Boccaccio

New York — Fairway Group Holdings Corp., operator of the Fairway Market grocery chain, said Wednesday that it raised $177.5 million in its initial public offering after pricing the shares above the marketed range.

Fairway sold 13.65 million shares for $13 each, according to data compiled by Bloomberg, after offering them for $10 to $12. At the offering price, the company has a market value of about $536 million.

The shares, which represent a 33% stake, will be listed on the Nasdaq Stock Market under the symbol FWM.

Fairway Market started as a small neighborhood market in the 1930s, and today has 12 locations with a potential, it said, for more than 300.

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News

Crabtree & Evelyn teams with Demandware for digital/mobile commerce

BY Katherine Boccaccio

Burlington, Mass. — Demandware said Tuesday that Crabtree & Evelyn has re-launched its U.S. e-commerce site, Crabtree-evelyn.com, on the Demandware Commerce platform. In addition, Crabtree & Evelyn is leveraging Demandware’s web design capabilities to extend the online shopping experience to smartphones and tablets.

The 500+-store Crabtree & Evelyn also plans to use Demandware Commerce to support its global expansion strategy.

“As a global brand focused on growth, we needed a flexible solution — a platform that will enable us to rapidly expand our business and create highly customized, personalized brand experiences across channels and geographies. We chose Demandware’s cloud solution for its continual innovation and platform extensibility. Demandware Commerce will accelerate our time to market and enable us to grow our strategic digital channel,” said Kevin Coen, Crabtree & Evelyn president of the Americas.

Crabtree & Evelyn worked with Demandware LINK Solution Partner, SapientNitro, on the development and system integration of its new site. In addition, Crabtree & Evelyn leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace.

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M.Dai says:
Apr-18-2013 10:34 am

good jobs
This is a very inspiring post. I am always very impressed by your musings. You post extremely helpful ideas. Keep it up. Keep blogging. Really looking forward to seeing your next article.
Flange Supplier

M.Dai says:
Apr-18-2013 10:34 am

This is a very inspiring post. I am always very impressed by your musings. You post extremely helpful ideas. Keep it up. Keep blogging. Really looking forward to seeing your next article.
Flange Supplier

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OPERATIONS

Bebe appoints merchandising exec for 2b outlet brand

BY Katherine Boccaccio

Los Angeles — Bebe stores announced Wednesday the appointment of Michelle Landgrebe as EVP, general merchandising manager of its 2b division, effective immediately.

In her new role, Landgrebe will be responsible for merchandising, design, production, planning & allocation, and visual merchandising for the Bebe’s outlet division, b2.

She most recently served as VP, general merchandising manager at VF Corp.

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