News

Fairytale Brownies goes mobile with MShopper platform

BY Dan Berthiaume

Boulder, Colo. – Fairytale Brownies has opened a mobile store designed for ordering any time and from any mobile device, based on the MShopper mobile commerce platform. Customers can log into an existing account, create an account or make a purchase as a guest, with no need to download an app.

"Now, when you need to order a gift, you don’t have to wait until you get home or back to the office to actually place the order,” said Eileen Soitalny, co-founder of Fairytale Brownies. “Just search for m.brownies.com on your mobile device and quickly order a brownie gift from the site. It was so easy to get up and running I wish we’d done it last year."

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MARKETING/SOCIAL MEDIA

IBM creates digital marketing tool for visually impaired

BY Dan Berthiaume

Armonk, N.Y. – IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.

Unlike a QR code, which displays an error message if the image is not taken correctly, the IBM solution will prompt the customer to retake the picture and will provide verbal instructions on how to effectively capture the image.

For example, on a vending machine, markers can be placed on the four corners of the machine, allowing a visually impaired customer to take a picture of the machine and then receive an audio playback of the item associated with each number on the keypad. In turn, the customer can then identify and purchase the item he/she would like, without having to actually see the item.

With this IBM technology, not only can visually impaired customers benefit from the ability to more easily identify products, but marketers can utilize these techniques to optimize displays for all customers who enter their store.

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News

Overstock rolls out new customer credit card

BY CSA STAFF

Overstock.com is offering shoppers a new method of paying for their purchases — a store credit card. The new cards will be provided by Comenity Capital Bank, which furnishes credits cards for retailers such as Buckle and Express.

"We always like to give our customers options," Overstock CEO Patrick Byrne said. "That applies to both product selection and payment method. Allowing customers to pay for larger purchases over time is an exciting development and one that has been received enthusiastically."

Shoppers on Overstock.com can apply for a card when checking out, and receive approval quickly. The payment info for the card is saved on their Overstock account and they are mailed a physical card. New cardholders receive 10% off their first purchase paid for with their store credit card.

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