OPERATIONS

Family Dollar appoints longtime CVS executive as president and COO

BY Katherine Boccaccio

Matthews, N.C. — Family Dollar Stores said Tuesday that it has named longtime CVS/pharmacy executive Mike Bloom as its new president and COO to replace the departing R. James Kelly, who announced his retirement on Tuesday after 15 years with the company. Kelly will serve as vice chairman for the next six months to assist with the transition.

Bloom, formerly executive VP – merchandising, supply chain, marketing and advertising for CVS Caremark, will assume the position of president/COO.

Dorlisa K. Flur has been promoted to vice chair, strategy and chief administrative officer.

Both Bloom and Flur will report to Howard Levine, chairman and CEO.

“Today’s announcement reflects the result of several years of thoughtful discussion and planning as we prepared for Jim’s retirement,” said Levine. “We are pursuing an ambitious growth agenda to expand our market share and drive greater financial returns, and these leadership changes ensure that we have a strong management team in place to execute our plans.

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OPERATIONS

Macy’s and J.C. Penney top RSR report on digital advertising

BY Marianne Wilson

Morrisville, N.C. — Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.

For the report, sponsored by MaxPoint Interactive, RSR evaluated how well retailers are using digital experiences to drive traffic to their stores. RSR divided the criteria into four categories: traditional advertising, digital advertising, alternative offers and on-site communication, putting emphasis on channels that are primarily used for communicating offers.

Based on the evaluation criteria, the retailers with the highest overall scores (out of a total of 45 points) and therefore the top “local” advertisers are:

  1. Macy’s (31.5 points)
  2. J.C. Penney (31 points)
  3. Sports Authority (30.5 points)
  4. Best Buy (30 points)
  5. Kohl’s (26.5 points)

“While these five retailers provide inspiration for how local campaigns can be executed, we found that, as a whole, retailers have not implemented localization as a major part of their advertising strategy, particularly as it relates to driving in-store traffic,” said Nikki Baird, RSR Research managing partner and co-author of the report. “True cross-channel localization efforts – both in the targeting and the execution – continue to lag and there is still much to be done in this particular area of retail.”

RSR evaluated retailers in four distinct markets – department/clothing stores, electronics, sporting goods and casual dining restaurants. The firm found that retailers and restaurants across all categories, particularly casual dining chains, were missing an enormous opportunity to drive in-store traffic, specifically in the areas of display and video advertising.

“Retailers tend to rely heavily on digital marketing efforts to drive e-commerce sales, but it’s equally, if not more important to drive people into stores. It’s our belief that all marketing efforts should work together to help customers navigate all of the touch points along the path to purchase,” said Gretchen Joyce, president of MaxPoint Interactive. “As the critical holiday season approaches, retailers should look for opportunities to use local targeting to drive traffic into their stores and restaurants.”

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FINANCE

Bankruptcy judge approves Borders sale to Barnes & Noble

BY Staff Writer

New York City — A Bloomberg report on Tuesday said that Borders Group has garnered court approval for the sale of its intellectual property to Barnes & Noble after a recent question about privacy issues was resolved.

U.S. Bankruptcy Judge Martin Glenn in Manhattan approved the transaction after reviewing new terms between Borders and Barnes & Noble that will protect the privacy rights of 48 million customers.

Under the new agreement, Barnes & Noble will email all former Borders customers on the customer list it bought, inform them of the transfer of customer information and give them 15 days to opt out of the list. The former Borders customers would be subject to Barnes & Noble’s privacy policy.

Judge Glenn had earlier adjourned a hearing on the sale after a privacy consultant said the Federal Trade Commission’s Bureau of Consumer Protection and the New York Attorney General’s office had expressed reservations about the way the sale would transfer personal information.

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