OPERATIONS

Family Dollar expands food assortment

BY Marianne Wilson

Matthews, N.C. — Family Dollar is expanding its food assortment with the introduction of more than 400 new food items in each of its more than 8,000 stores across the country.

"At Family Dollar our focus is on our customer," said Jason Reiser, Family Dollar executive VP and chief merchandising officer, in a statement. “It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value."

As part of the new food rollout, the chain is holding several special events best-selling author and chef, Pat Neely, including a recipe challenge to make a meal for four for just $15, with a grand prize of cooking with Neely in his Memphis home.

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MARKETING/SOCIAL MEDIA

Report: Online location search issues are eroding brand trust

BY Dan Berthiaume

Denver — Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

Key findings in the report, based on a survey of more than 1,000 U.S. consumers and marketers, include:

• 73% of consumers say they lose trust in a brand when the online listing shows incorrect information.

• More than two-thirds (67%) say they lose trust in a brand if they get lost walking or driving to a location because of an incorrect address listing.

• More than 60% of consumers would go to a competitor if they received a special offer while searching for a specific business.

• 55% say they consider it helpful when ads are personalized to their needs and interests.

The survey also found that marketers are outpacing consumers in adopting habits that drive brand engagement, and ultimately, brand growth. Marketers were found to desire more personalized offers from brands, and are adopting mobile habits at a faster pace by more often using their smartphones to find brand location data on the go.

“Consumers are being given the wrong location, wrong operating hours, and a myriad of other misinformation that is leaving them disappointed, angered, and in many cases, turning to competitors,” said Ari Kaufman, CEO, Placeable. “Marketers are not just failing to recognize that consumers are becoming frustrated with local search, they’re missing the connection between bad location data and brand loyalty, and ultimately, brand profit.”

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SUPPLY CHAIN

Casey’s to build new DC

BY Staff Writer

Ankeny, Iowa — Casey’s General Stores plans to break ground on the company’s second distribution center in November 2014. The facility will be located in Terre Haute, Ind.

“Casey’s devoted a significant amount of time and resources to the site selection process for this facility,” said Robert Myers, president and CEO. “We believe Terre Haute is the most strategic location that will enable us to expand our territory further south and east, while at the same time providing a more efficient distribution system to our existing stores.”

The distribution center will be at least 250,000 sq. ft. with an estimated cost of $30 million. In conjunction with the construction of this facility, the company has also recently begun construction on a 38,000-sq.-ft. addition to its current distribution center in Ankeny, Iowa.

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