Family Dollar survey: Shoppers prefer brick-and-mortar for most holiday gifts
Matthews, N.C. — Despite the growth in e-commerce, Americans still prefer to make most holiday gift purchases in stores close to home, according to a recent national survey conducted for Family Dollar.
Seven-in-10 consumers say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers. Also, more than half of surveyed consumers say they expect to travel 10 miles or less when looking for the majority of their gifts this season.
These and other insights from the survey fielded on behalf of Family Dollar indicate that convenience and price continue to play a major role in Americans’ shopping habits, especially during the holidays.
Other consumer shopping insights revealed by survey respondents:
- During the holiday season, 93% of consumers consider spending time at home to be more important than traveling, which is favored by 59% of consumers.
- More than three-in-five consumers shop for stocking stuffers, and those shoppers find these five factors to be the most important in making their stocking stuffer selections: deals or specials offered; candy selection; coupons available; small electronics; and gift cards selection.
- Nearly half of consumers start holiday shopping after Thanksgiving.
"The National Retail Federation reported that Americans took advantage of early holiday sales but spent less than last year, indicating that economic conditions still impact consumers’ ability to spend," said Jocelyn Wong, senior VP and chief marketing officer, Family Dollar.
Nordstrom Rack to open in Thousand Oaks, Calif.
Seattle — Nordstrom announced plans to further expand its Los Angeles-area presence with the addition of a Nordstrom Rack at Janss Marketplace in Thousand Oaks, Calif.
The approximately 40,000-sq.-ft. store is scheduled to open in fall 2015. The Rack location at Janss Marketplace is a development by Seritage Realty Trust, a division of Sears Holdings Corporation.
Nordstrom has operated a full-line store approximately one mile from the new Rack location at The Oaks since 2008.
"Our new Rack store at Janss Marketplace will be right down the street from our full-line store at The Oaks and can offer an additional way to shop for the brands our customers love at great prices," said Geevy Thomas, president of Nordstrom Rack.
The new, two-story Nordstrom Rack will occupy a portion of the existing Sears location at Janss Marketplace with entrances accessible to parking on level one and to the shopping center on level two. Sears will continue to occupy an anchor position on the primary floor of the existing store.
RetailNext acquires Nearbuy Systems
San Jose, Calif. — Retail Next announced today the acquisition of Nearbuy Systems, a provider of location-based Wi-Fi Analytics solutions for retailers. Based in San Mateo, Calif., Nearbuy is the largest provider of in-store opt-in analytics, enabling retailers to enhance one-to-one engagement and personalization strategies.
“RetailNext has invested more than $25 million in R&D to deliver ecommerce-style analytics to physical stores and shopping centers,” said Alexei Agratchev, CEO, RetailNext. “We are growing over 100% year-over-year and have more than 100 large-scale, global retailers actively using the RetailNext platform. We offer the most comprehensive solution for applied big data for for physical retail ─ the most features, data types and data analytics.”
“By incorporating an industry leading opt-in guest Wi-Fi Analytics platform and the deep mobile expertise of the Nearbuy team, RetailNext can offer retailers a proven, measurable and best-practice way to collect and analyze every aspect of data needed to gain a complete view of what happens in their stores,” added Agratchev.