OPERATIONS

Famous Brands makes four exec appointments

BY Dan Berthiaume

Broomfield, Colo. — Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has appointed David Bloom to the position of senior VP of strategic development, effective immediately. Bloom has been serving as the chief development officer for Hurricane Grill & Wings since June 2012.

Famous Brands also announced the following promotions: Dustin Finkel to VP of marketing; Belinda Oakley to VP of operations; and Cassie Alvey to VP of Mrs. Fields gifting.

"We are excited to welcome David to the Famous Brands executive management team," said Neal Courtney, CEO of Famous Brands. "David is a highly strategic restaurant executive who has a proven track record of successfully planning, implementing and executing on both national and international development strategies. David’s depth of leadership and operational experience will be important as we continue to focus on the strategic development of the Mrs. Fields and TCBY brands."

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OPERATIONS

Walgreens fine-tunes senior leadership structure

BY Katherine Boccaccio

Deerfield, Ill. — Walgreens has restructured its senior leadership, elevating Jim Jensen to VP daily living implementation and space planning, and naming Moe Alkemade as general merchandise manager.

Beth Stiller has been named group VP retail brands and global sourcing.

All appointments are effective Nov. 4.

The alignment is meant to better enhance Walgreens’ ability to realize the chain’s three strategic objectives — creating the Well Experience, transforming community pharmacy and establishing an efficient global platform — by better aligning Walgreens’ merchandising and operations arms.

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OPERATIONS

Tractor Supply outlines company’s online strategy

BY Katherine Boccaccio

New York — Tractor Supply CEO Greg Sandfort outlined the company’s online strategy, borrowing phrases from other multichannel retailers.

“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.

Sandfort said Tractor Supply, with more than 1,200 mostly rural retail stores around the country, understands that there are “hundreds” of online sources for consumers to buy the things that Tractor Supply sells. But the company has every intention to gain share and grow its online operation.

The company’s online directive is to be an easy, 24/7 source that fulfills customers’ product needs for property ownership and animal ownership.

One interesting observation: 30% of the consumers are coming to Tractor Supply’s website from a mobile device. “That tells me they have some savvy with technology.”

“Never underestimate the social aspect of a website,” he added.

“The power of the social side and how it can drive business longer term and its impression to the consumer is going to be something we all must pay attention to,” he said. “Look for us over the next few years to enhance our customer engagement, buying, shopping and researching products easer.”

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