Famous Footwear selects Empower MediaMarketing as agency
St. Louis — Famous Footwear, a division of Brown Shoe Co., said Tuesday it has selected Cincinnati-based Empower MediaMarketing as its media agency of record.
Empower will work with Famous Footwear to reach its target customer, as well as to help drive sales online and in-store.
“The landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient,” said Amy Rose, media manager, Famous Footwear.
Glimcher acquires University Park Village for $105 million
Fort Worth, Texas — Columbus, Ohio-based Glimcher Realty Trust announced Monday the acquisition of University Park Village, an open-air center located in Fort Worth, Texas.
The 173,220-sq.-ft. center is 97% occupied, generates sales of more than $800/sq. ft., and is tenanted by Apple, Anthropologie, J. Crew, Lululemon Athletica and Madewell, among others.
Glimcher purchased University Park Village for $105 million.
“This quality property offers tremendous growth potential and aligns perfectly with our acquisition strategy,” said Michael P. Glimcher, CEO.
Party City to open at North Dover shopping center
Dover, Del. — Brixmor Property Group said that Party City will open a 12,000-sq.-ft. store at North Dover Shopping Center, located in Dover, Del.
Brixmor, based in New York City, is the owner of the shopping center.