MOBILITY

Fanatics taps SiteSpect for better online experience

BY Marianne Wilson

Boston — Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

“Our long-term partnership with SiteSpect has been a successful one,” said Scott Gude, VP of site experience at Fanatics, which also powers the e-commerce business for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC. “The Origin Experiments feature of SiteSpect’s Digital Optimization Platform helps us to achieve and surpass our goals, while continuously enhancing the excellent shopping experience our customers have come to expect from us.”

The platform frees companies from the constraints and compromises of traditional tag-based tools, so they can optimize every aspect of their digital business, SiteSpect said. Tag-based approaches induce latency and “flicker” that disrupt the user experience and skew test results. They also suffer from set-up complexities and security exposures, which make testing periodic and limited in scope.

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OPERATIONS

Retailers support liability protection for cyber threat data sharing

BY Dan Berthiaume

Arlington, Va. – The nation’s leading retail associations have joined together supporting legislation to combat cyber threats.

In a letter to Senate Majority Leader Mitch McConnell (R-Ky.) and Minority Leader Harry Reid (D-Nev.), the Retail Industry Leaders Association (RILA), along with the Food Marketing Institute (FMI), National Association of Convenience Stores (NACS), and the National Retail Federation (NRF), expressed support for an amendment by Sen. Tom Cotton (R-Ark.) to the Cybersecurity Information Sharing Act (CISA).

CISA is bipartisan legislation designed to combat cyber threats and increase information sharing among companies and federal entities .The Cotton Amendment would grant liability protection for electronic sharing of cyber threat indicators with the FBI and Secret Service outside of the DHS portal, mirroring liability protections passed in the House earlier this year with a bipartisan majority.

“Protecting the business community from frivolous lawsuits when sharing threat indicators and defensive measures is essential for collaboration across industries and is a key component in our defense against the growing sophistication and ongoing threat of hackers and cyber-attacks,” said Nicholas Ahrens, VP, privacy & cybersecurity, RILA. “By enhancing public and private information sharing, CISA will help improve the overall cyber hygiene and data security practices of businesses nationwide and keep sensitive information secure.”

The Cybersecurity Information Sharing Act (CISA) introduced by Sens. Richard Burr (R-N.C.) and Dianne Feinstein (D-Calif.) establishes a standard procedure of sharing information between the federal government and private entities regarding cyber threat indicators.

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INVENTORY

Billabong looks to drive omnichannel growth with JustEnough

BY Marianne Wilson

Irvine, Calif. — Billabong International has selected a retail suite from JustEnough’s retail suite of solutions to help transform its planning and replenishment processes across all its brands worldwide.

Billabong is a global company that is transitioning from planning regionally using manual, spreadsheet-based processes to using one demand planning system globally. JustEnough’s retail planning suite will be rolled out across the action sports company to consolidate, automate and streamline planning across its wholesale, retail and e-commerce channels.

"Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy”, said Kadima Longi, chief technology officer, Billabong. “We look forward to working with JustEnough to build an industry leading global planning platform that optimizes our inventory across all our channels. We selected JustEnough as a best-in-class solution to augment our NetSuite ERP system based on its intuitive, easy to use user interface, ability to scale, OnSite and OnCloud deployment options and impressive customer community.”

JustEnough will provide a robust and flexible solution enabling Billabong to:

• Increase inventory turns and visibility;
• Improve customer service levels while minimizing inventory;
• Programmatically move inventory; and
• Enhance planner productivity with exception-driven planning

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