MARKETING/SOCIAL MEDIA

FarmaCorp selects Revionics price optimization

BY Dan Berthiaume

La Paz, Bolivia – Bolivian drugstore chain FarmaCorp S.A., has entered into a five-year agreement for Revionics Price Optimization with Revionics Inc. FarmaCorp was searching for a price optimization solution and a partner that would help analyze customer demand and shopping preferences.

After a comprehensive industry search, FarmaCorp said it chose Revionics’ solution due to its transparent science, ease of use, self-learning demand models and proven ROI with other retailers. Putting a price optimization system into practice is expected to improve the company’s sales and profit margins while supporting the company’s rapid growth plans in a highly competitive market.

“Implementing Revionics Price Optimization ensures our customers enjoy the optimal competitive pricing and value,” said Andres Valdivieso, FarmaCorp CIO. “After considering several vendors’ solutions we determined Revionics had the industry’s most superior product that would enable us to maintain our leadership in the market.”

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News

CoreMedia upgrades digital engagement tool

BY Dan Berthiaume

Tampa, Fla. – CoreMedia, a web content management (WCM) company, has released CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM WebSphere Commerce that empowers e-commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences.

CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application has three foundational components of visual engagement, immersive content, and incremental integration.

“Meeting today’s savvy shoppers’ demands takes innovation, creativity and storytelling,” said Glenn Conradt, VP of global marketing at CoreMedia. “By integrating with IBM WebSphere Commerce, we are providing the necessary tools to ensure businesses can build a strong emotional connection to their customers while delivering an intimate shopping experience.”

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FINANCE

Sears Holdings exploring sale of stake in Sears Canada

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Holdings Corp. on Wednesday confirmed it is exploring strategic options for its 51% interest in Sears Canada Inc., including a sale. To assist in its efforts, the retailer said it will hire to an investment banking firm.

Sears Canada’s board of directors and management intend to cooperate fully with Sears Holdings in this process. Net loss attributable to Sears Holdings’ shareholders was $358 million and $1.4 billion, respectively, for the fourth quarter and full year of 2013.

Sears Canada is a separate publicly held company that operates 176 Sears stores, 233 hometown deal stores, seven Sears home services showrooms and approximately 1,400 catalog and online merchandise pick-up locations in Canada.

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