Fast-food brand launches online wedding registry for pizza-loving couples
The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.
The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.
"We hear often from customers that Domino's was a part of their big day, from proposals to after-hours meals at their wedding," said Jenny Fouracre, Domino's spokesperson.
Domino’s took these comments to heart and created what might be the easiest — and most fun — item for couples to check off of their wedding to-do list. Couples create an online account that can be customized with pizza-inspired — yet romantic — artwork and a greeting.
Then they choose from 11 “gifts” “that fit your love story.” Satisfying events before, during and after the wedding, these cleverly-named meals range from a “2 a.m. Bachelor Party Feast” to a “Post-Honeymoon Adjustment to Real Life” meal.
Once “presents” are chosen, the registry is saved for friends and family to view and select for purchase. It can also be shared on Facebook or Twitter. All gifts are delivered to the lucky couple as Domino's e-gift cards.
"Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for,” she added. “We wanted to make it easier for people to ask for and receive something that they'll really use, so our registry aims to bring couples together over their shared love of pizza.”
To celebrate the launch of Domino's Wedding Registry, the company also added wedding-inspired pins to its official Domino's Pinterest page.
Cybersecurity report reveals who consumers trust most in securing data
When it comes to securing their online data, Americans have more confidence in online marketplaces than traditional retailers.
Fifty-four percent of Americans who shop online trust online marketplaces such as eBay and Amazon, with their financial information, according to a report by Blumberg Capital. In contrast, only 33% of consumers trust established retail brands such as Walmart, Gap, Target, and Macy’s.
In other findings, 33% of consumers believe they are more secure online if they don't save their credit card information. Others choose to only use PayPal or other payment services they trust (30%).
“The Blumberg Capital 2017 State of Cybersecurity” study reveals the disconnect between American consumers' cyber-security knowledge and concerns with reality. More than half of Americans are confident they have never been a victim of cyber-hacking. But 45% reported they would not know if they had been hacked or would only know if contacted by a vendor or legal authority.
Less than half (39%) of Americans are concerned about potential hacks of their laptop computers, and 38% are concerned about their IoT devices such as smart appliances and smartphones, being potentially hacked.
If they are compromised, consumers’ most common response to a cyber-attack were to change a password (74%) and to contact the bank (46%), data revealed.
"Consumers vastly underestimate cybersecurity threats and don't know how to identify, respond or protect themselves from future attacks," said David Blumberg, founder and managing partner of Blumberg Capital. "Naiveté and arrogance are a really dangerous combination.
Confidence aside, respondents are concerned about a variety of cyber-security threats to their personal information and to U.S. businesses. Fifty-one percent (51%) said identity theft was the biggest cyber-security issue facing consumers, while 41% listed their social security number as the most important information to keep safe, followed by bank account passwords (27%), credit card numbers (22%) and personal email passwords (12%).
Fifty-five percent (55%) believe the most important cyber-security problem for businesses is securing customer information. Thirty-seven percent (37%) listed securing employee information as top priority, with 17% listing data being encrypted by hackers and held for ransom.
Meanwhile, 95% of adults expressed “some concern” about their personal information being hacked on e-commerce sites with 11% being very concerned. Gen X-ers are the most concerned with 25% reporting being "very concerned," compared to 17% of all other respondents.
Target tops among retailers in this key area
Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.
The discounter ranked the highest (at No. 26) among Fortune 500 retailers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.
Wilson HCG’s 2017 Top 100 Employment Brands Report is an annual evaluation and ranking of Fortune 500 companies based on how well they brand themselves to potential employees. It uses a points system that evaluates key criteria including career pages, job boards, employee re-views and candidate engagement, accolades, recruitment marketing and corporate social responsibility
"As the global talent wars continue to heat up and competition for hiring is fierce, it's critical for organizations to invest in employment branding to attract new employees," said John Wilson, CEO of WilsonHCG. "The companies that will win at attracting and retaining employees are those that build a great employment brand, and the organizations that ranked highest in our report demonstrate the type of participation, engagement and transparency that's required to stand out as a top employer in today's competitive job market."