ulta
REAL ESTATE

Fast-growing beauty retailer coming to nation’s largest mall

BY Marianne Wilson

Ulta Beauty is touching down at Mall of America.

The retailer will open an 11,000-sq.-ft. location at the mammoth shopping center, which is located in Bloomington, Minnesota, in fall 2017.

In addition to more than 20,000 products, Ulta Beauty will also feature an in-store offering a variety of hair, skin, and brow services.

“Ulta is a staple for every beauty shopper and will be a fantastic addition to our growing beauty category at Mall of America,” said Heather Brechbill-Swilley, VP of leasing. “This is a brand that continues to enhance the in-store experience, offering high-quality salon services in addition to hundreds of brands.”

Ulta Beauty currently operates some 975 locations nationwide. It plans to open approximately 100 stores in 2017.

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TECHNOLOGY

Beauty powerhouse adds high-tech tool to its stores

BY Deena M. Amato-McCoy

Ulta Beauty chain is adding a new “consultant” to its in-store team.

Through its partnership with hair color brand Madison Reed, Ulta is deploying a color-recognition chatbot (called Madi) that gives consultations similar to those customers receive from a professional colorist in a hair salon.

Described by Madison Reed as the industry’s first-ever color-recognition chatbot, Madi combines artificial intelligence and selfies to engage in-store shoppers.

Here’s how it works: In- store customers looking for a hair color text “Hello” to 34757, activating Madi on their mobile device. The tool will prompt the shopper to upload a selfie focused on her face and hair, then followup with a few quick questions. Based on the guest’s responses, Madi will recommend the perfect Madison Reed hair color.

“For traditional hair color companies, technology is an add-on at the very end,” said Amy Errett, CEO and co-founder of Madison Reed. “For us, it’s a starting place for everything around an enhanced customer experience. We are proud to partner with Ulta Beauty to give customers access to our prestige hair color products and introduce them to Madi, which is convenient, seamless and fun.”

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DayBreaker

Peet’s Coffee & Tea, Georgetown (Washington, D.C.)

BY CSA STAFF
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Peet’s Coffee & Tea’s three-level outpost in historic Georgetown marries a contemporary design with the locale’s storied colonial past.

Designed by Peet’s in collaboration with MBH Architects, Alameda, Calif.,the modern interior reflects the expectations of the trendy, high-end district and utilizes a mix of dark bronze, wood and brick materials. Custom painting by a local artist and a green “living” wall that extends from the mezzanine to the community gathering space on the third level area” reinforces Peet’s as a retail destination.

The age of the building and heavy usage by previous operators meant that the structure and utilities of the building were in deteriorating condition. To accommodate this, MBH replaced large portions of the roof for the building’s infrastructure and conducted extensive restoration of the existing exposed brick finishes at the interior and historic building facade, allowing the storefront to blend with the rest of the neighborhood.

Based in Emeryville, Calif., the 400-store Peet’s is owned by JAB Holdings Co., which recently acquired Panera Bread.

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