Fast-growing discount grocer expands analytics capabilities
Aldi has extended its partnership with Nielsen to gain more shopper and advertising effectiveness insight.
Nielsen and Aldi announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi's preferred data and analytics provider, covering the chains' nearly 1,700 stores in 35 states across the U.S.
Nielsen will provide Aldi with a combination of analytics, including consumer-sourced panel data, custom retail analytics and advertising effectiveness. Nielsen’s combined consumer panel and advertising effectiveness analytics, the only integrated data set of this capacity available to the industry, brings forth a deeper view of shopper panel data and the role that advertising plays within it, a critical strategy in navigating today’s evolving grocery retail landscape.
“We are continually creating a better grocery store for our customers,” said Scott Patton, VP of corporate buying at Aldi. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best – save people money on their grocery bills.”
Aldi operates almost 1,700 U.S. stores in 35 states. The company has said it plans to have 2,500 locations in the United States within the next five years.
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Beleaguered brand making comeback
American Apparel’s website has been hinting about a summer relaunch for some time — now its parent company is making good on its promise.
Gildan Activewear, which purchased the specialty retailer at a bankruptcy auction earlier this year, is preparing to relaunch the brand’s e-commerce website, according to Bloomberg. However, this is only the first project on its list of retail plans.
The new website will open within the next two weeks. The site will feature a wide range of products — including pieces that American Apparel’s historically sold, such as jeans, the report said.
Gildan purchased the brand and assets for $88 million in January, but not American Apparel’s stores or factories. At the time, it also separately purchased inventory from American Apparel to ensure a seamless supply of goods to its printwear channel while Gildan integrated the brand within its printwear business.
Since then, Gildan has rebuilt the American Apparel brand’s inventory and ramped up shipments to wholesalers. The company also hired top talent from American Apparel’s old advertising and marketing team to handle its branding, according to Racked.
Gildan is already boosting overall revenue by selling blank American Apparel basics to wholesalers, who then customize the items. That segment of the screen-printing business is the most lucrative, and Gildan predicts American Apparel will contribute to higher margins, Bloomberg reported.
"This will hopefully be one of the best acquisitions the company has ever made, in terms of return on investment, so we’re very excited about it," Gildan CEO Glenn Chamandy told Bloomberg.
Looking ahead, Chamandy will continue focusing on distribution and direct-to-consumer operations — especially on a global level. “We’re going to expand internationally. We think that this could be quite big as we go forward,” he said in the report.
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