Fast-growing Dutch retailer to bring womenswear store concept to U.S.
Suistudio specializes in suits — but it's not dressing men.
Based in the Netherlands, the online women's apparel retailer is set to open its first U.S. store at the end of October, in New York City. The merchandise mix will emphasize no-fuss silhouettes that promise an "impeccable" fit and put a modern twist on the notion of power suiting — with in-store, while-you-wait tailoring available. In addition to suits, the mix includes shirts, dresses, and evening wear.
Suistudio is the little sister of Suitsupply, which was founded online in 2000, and has since expanded into brick-and-mortar, with 84 menswear stores across the globe, including approximately 25 in the U.S. The vertically integrated company launched the dedicated womenswear concept online in spring 2017. To date, Suistudio has opened two standalone stores, in Amsterdam and Shanghai.
"We've been asked consistently for a long time to make a women's collection," said Suitsupply founder and CEO Fokke de Jong. "After years of preparation, I think we finally nailed it. A perfect fit that our customers are excited to wear. Our brand is about bringing high-quality product for attainable price points."
First Look: Nordstrom Local, West Hollywood, Calif.
Nordstrom has unveiled its new retail concept, Nordstrom Local.
Located in West Hollywood, Calif., the 3,000-sq.-ft. store offers all sorts of services, including on-site tailoring, personal stylists, buy-online-pickup-in-store, manicures — but has no dedicated inventory. Eight fitting rooms (associates can transfer requested merchandise from Nordstrom stores or its website to Nordstrom Local for try on) surround a central meeting space.
“We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs,” said Shea Jensen, Nordstrom senior VP of customer experience, in announcing the initiative.
The Profit’s Marcus Lemonis launches new retail concept
A new women's apparel store has made its debut in Chicago.
Marcus Lemonis Fashion Group, which is owned by Marcus Lemonis, star of CNBC hit reality series “The Profit,” CEO of Camping World and all-around retail entrepreneur, has opened Marcus, on Chicago's Gold Coast. Additional locations are expected to open within the next six months in Aspen, Col. Hinsdale, Ill., and New York City.
Lemonis has been expanding his fashion retail concepts for some time under a variety of banners, including Denim & Soul, Union 73, and Final Sale. The newest concept marks the first time Lemonis has used his own name on one of his businesses.
At 4,000 sq. ft. and featuring a luxe mezzanine lounge, Marcus is described as a luxury and lifestyle destination offering the latest in contemporary styles, as curated by Lemonis. Stephanie Menkin, president, ML Fashion Group, said that Lemonis designed "every square inch of the store."
“Based on the feedback and interest of our shoppers, I’ve filled the store with best-sellers they already love, while also introducing new brands and statement pieces they won’t be able to live without," he stated. "Our store is here to help women feel their best in quality fashion from around the world and take charge of their lives. We’ve built a talented team of expert fashion stylists to offer customers top-tier shopping guidance and make them feel good every step of the way. This is just the beginning of what’s to come.”
The brands featured in Marcus range from the more established JBrand, Rebecca Taylor, Alicia & Oliva and 360 Cashmere to such up-and-comers as Calvin Rucker, The Line, and Tyler Jacobs.