Fast-growing Lululemon rival to open its first NYC store
Yogasmoga, the made-in-America, Yoga-inspired athletic apparel retailer, is coming home.
The company, which is based in New York City, will open its first Big Apple location this spring. The store, in the NoHo section of downtown Manhattan, marks a continued commitment to expansion for the eco-conscious brand, which opened 10 stores in 2015.
"In three years we have opened stores on the beach in Malibu and La Jolla, tech hubs like San Francisco, suburban Greenwich and Short Hills, and now urban locations like New York City," said CEO and co-founded Rishi Bali.
Yogasmoga is positioned in the high-end of the athletic wear market. It develops and manufactures its products in the United States, and utilize “eco-conscious dyeing practices” to create its proprietary fabrics.
Founded online in 2013, the company has expanded to brick-and-mortar and currently operates 12 stores nationwide. It’s on the lookout for additional locations.
The Manhattan store will be designed by New York-based Selldorf Architects.
"We've taken inspiration from Yogasmoga’s ethos of technical fabric innovation to design key elements of the store,” said Annabelle Selldorf, principal, Selldorf Architects. We expect to use their fabric technology and beautiful colors as the focal point of this unique double height experience."
The lower level of the location is also expected to feature a yoga lounge for community events.
Edwards Communities Development names partner to lease retail portion of The Highline at Nine
Columbus, Ohio — Casto announced that it has been selected by Edwards Communities Development Company to lease the retail component of The Highline at Nine, Edwards new mixed-use project located in Columbus, Ohio.
The retail development is scheduled for completion in the summer of 2017. Located on the doorstep of The Ohio State University’s South Campus and the northern edge of the Short North Arts District, The Highline at Nine will include approximately 22,000 sq. ft. of prime retail and restaurant space along with 480 student housing beds.
“We have been friends and partners with Pete Edwards and his organization for many years and are thrilled to team up again on this dynamic new development,” said Don Casto, a principal for Casto. “We look forward to working to bring an exciting mix of retailers and restaurants to the project as an amenity for residents of The Highline at Nine, One Pearl Place and the surrounding community.”
With direct proximity to OSUs campus, The Highline at Nine will serve more than 88,000 faculty, staff and students plus the diverse mix of the neighboring communities including the University District, Short North, Dennison Place and Victorian Village. Retailers will have visibility and frontage on High Street.
Winick Realty leases first New York location for famed Italian panini shop
Winick Realty Group announced Antico Noe, the Florence-based panini shop is bringing its one-of-a-kind sandwiches to New York City. The new store will be 1,600 sq. ft. will operate at 220 East 53rd Street, New York, New York. Located between Second and Third Avenues in Midtown East, the storefront provides Antico Noe exposure to a large daytime population.
“This location has the perfect mix of customers for our brand,” said Michael Grant, who is spearheading Antico Noe’s U.S. expansion. “Look to the left and you have the Lipstick Building and Citicorp Center; look to the right and you have a multitude of newly-built luxury condominiums. It’s exactly the hybrid market we were seeking for our first New York City store.”
Winick Realty Group’s Jordan Kaplan and Zach Diamond represented the brand. Landlord Empire Management was represented by Michelle Guerrero of Pink Stone Realty.