MARKETING/SOCIAL MEDIA

Federated Plans to Keep Some Marshall Field’s Traditions

BY CSA STAFF

Chicago, Federated Department Stores Inc. plans to remove the Marshall Field’s name from its downtown Chicago store and rename it Macy’s at State Street—but some of the traditions will live on, the company said. Federated, which is converting all 61 Marshall Field’s stores scattered across eight Midwestern states to the Macy’s nameplate in September, said it would honor Marshall Field’s traditions after people complained about the possibility of losing a piece of history. Among those traditions are meeting under the Field’s clock and carrying the retailer’s classic green tote bags. The company, however, also hopes to return Frango Mint production to the city on a lengthy list of planned changes. Other new changes include new brands, refurbishments to the store’s interior and exterior, and a fresh-foods market concept still being developed for the lower level.

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ECOMMERCE

Bazaarvoice Partners With Leading Web Analytics Solutions

BY CSA STAFF

Austin, Texas, Bazaarvoice, which helps brands use on-line word of mouth to build their businesses, announced partnerships with four Web analytics firms: Coremetrics, Omniture, WebSideStory and WebTrends. The partnerships allow clients to incorporate word of mouth metrics into overall measurements of on-line performance, as well as to compare the strategic impact of customer ratings and reviews versus other on-line initiatives.

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SUPPLY CHAIN

Real All About It: Supply Chain Efficiency

BY CSA STAFF

New York City, Acollaborative information-sharing network enables partnerships that provide quick, clean and reliable information needed for efficiency in today’s competitive supply chain.

That’s some of the advice from Harshal Gaikwad and David Sauls, authors of “Building Supply Chain Efficiencies Through Collaborative Information-Sharing Networks.” The authors, both executives at Infosys Technologies Limited, propose a framework consisting of strategic and technology components, enabling the four linkages of collaboration—setup, transact, share and collaborate.

For the complete article, go to “Guest Commentaries.”

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