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FedEx Office expands print offering

BY Dan Berthiaume

Dallas — FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.

“Businesses are looking for seamless access to customizable printing solutions that increase speed to market and deliver on their marketing, communication and budgetary goals,” said Aimee DiCicco, senior VP of sales at FedEx Office. “This collaboration speaks directly to our continued focus on creating product and printing solutions that meet the needs of our customers anywhere and anytime they need it.”

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The Evolution of the POS

BY Dan Berthiaume

The POS is the core of the in-store customer experience. Nomatter how good a job a retailer does of providing products shoppers want, when and where they want them and at a reasonable cost, if customers cannot easily pay for their goods and leave the store, they will exit without making a purchase. With all the focus on digital “cart abandonment,” it’s easy for retailers to lose sight of the facts that the store represents the bulk of their profits, and the issue of abandoned shopping carts originated in the brick-and-mortar world.

New hardware and software solutions, technology advancements, the rise of the always-connected mobile consumer, and security concerns all present both a challenge and an opportunity for retailers looking to offer a modern, convenient checkout experience that produces sales rather than loses them. In this special section,Chain Store Agelooks at how retailers, thought leaders and vendors are approaching the rapidly evolving POS environment.

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SAP releases Bilt DIY app

BY Dan Berthiaume

Newtown Square, Penn. –- SAP has released the Bilt mobile app, which provides interactive, 3D, voice-guided assembly, repair and installation instructions in application for iOS and Android tablets. Bilt digitally enables consumers to find the product best fit for them and assemble it as quickly and easily as possible.

After downloading the free app, the user looks up the product for assembly and can instantly play the interactive tutorial to walk through it step-by-step at their desired pace. Bilt also allows consumers to capture and send product registration to the manufacturer, streamlining the warranty process, while retaining replacement part, repair and warranty information for the consumer all in one place.

Bilt enables manufacturers to update and make changes to instructions immediately. Comprehensive 3D assembly instructions are designed to reduce assembly errors, which leads to fewer returned products, as well as a reduction in customer service calls.

Bilt is available on Android and iOS tablet devices.

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