OPERATIONS

Ferrandino & Son names sales/marketing exec

BY Katherine Boccaccio

Farmingdale, N.Y. — General contractor Ferrandino & Son has hired Ryan Sklar as VP sales and marketing, effective immediately.

Sklar has served in senior sales executive positions with Nautica and Tommy Hilfiger, and spent nine years as VP operations at Capital Contractors.

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OPERATIONS

Walgreens, Boston-area chains join CVS in Rolling Stone boycott

BY Dan Berthiaume

Deerfield Park, Ill. – Walgreens, as well as Boston-area grocery chain Roche Bros. and convenience chain Tedeschi Stores, have indicated they will join CVS in refusing to sell the upcoming Aug. 3 issue of Rolling Stone that features a cover photo of Boston Marathon bombing suspect Dzhokhar Tsarnaev. Walgreens made an announcement yesterday afternoon on Twitter, while the Boston Globe reported that Roche Bros. and Tedeschi would also decline to sell the controversial issue.

Walgreens apparently made the decision to not sell the issue after receiving Twitter comments from customers.

“Thank you for sharing your thoughts with us. Walgreens will not be selling this issue of Rolling Stone magazine,” stated a tweet on the official Walgreens Twitter feed, It has been retweeted at least 1,1417 times and favorited at least 708 times. CVS made its similar announcement via Facebook.

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Crocs counts customer traffic

BY Dan Berthiaume

Chicago – Crocs Inc. has selected ShopperTrak to provide retail traffic counting and analytics in store locations worldwide. In November 2012, Crocs started using a managed service from ShopperTrak at more than 170 stores. It completed a global rollout in spring 2013.

Crocs integrated ShopperTrak’s service into its own sales and labor IT infrastructure, consolidating access to key performance data and gaining visibility into specific traffic-related factors that drive success. This includes integrating traffic data into labor metrics to adjust personnel resources more effectively. The company also plans to pilot ShopperTrak’s in-store analytics services to evaluate the effectiveness of visual merchandising and perform detailed store comparisons.

“We evaluated multiple store analytics solutions and felt that ShopperTrak was the best fit for our needs, providing high-level accuracy and ability to scale across multiple regions,” said Scott Landblom, senior director of retail operations at Crocs. “Crocs is a global operation and we require our partners to be global as well. ShopperTrak provided the best solution to fulfill this requirement.”

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