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FineLine and Scanbuy team up to offer turnkey mobile engagement solution

BY Staff Writer

Atlanta — FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.

The integrated solution from FineLine and Scanbuy provides a unique in-store merchandising service enabling retailers for the first time to have their own customized mobile codes applied at the point of product manufacturing. Equally important, it enables retailers to leverage customer engagement opportunities that codes on product make possible. The comprehensive service provides everything retailers need to rapidly implement their own store branded QR/NFC product marketing programs including mobile microsite design, product and shelf labeling, a vendor compliance program to manage all content and integratable analytics.

Mobile codes and NFC triggers can be used by retailers to deliver mobile content such as accessory ideas, promotional videos, cross promotions or product information, and much more — all aimed to shorten the sales cycle and drive brand engagement.

“With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time,” said George Hoffman, CEO, FineLine Technologies. “This is an important element in a retailer’s strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives.”

Using its turn-key FastTrak web solution which provides five billion ticket/labels to over 15,000 global retail vendors, FineLine can now empower leading retailers to integrate mobile engagement technology into their product packaging at the manufacturing source.

“Through our collaboration with FineLine, retailers can now use our SmartCode technology to not only create smarter retail experiences by dynamically delivering compelling and timely content to shoppers,” said Mike Wehrs, president and CEO of Scanbuy. “But they can also create new opportunities, build brand loyalty and continue to nurture the customer lifecycle.”

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T.Platt says:
Oct-09-2013 11:51 am

Mobile selling solutions start with learning what consumer wants to buy. Get engaged now, via #CEM http://amex.co/13rIN5K

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CVS and 7-Eleven participating in new American Express cash-load program

BY Staff Writer

New York — American Express Serve announced a free nationwide cash load network and the addition of new money management capabilities to its full-service reloadable prepaid account. The new features enable Serve customers to load cash for free at more Than 14,000 participating CVS/pharmacy and 7-Eleven stores

The new features include: direct deposit, bill pay, mobile check capture, and personal financial management tools. These enhancements are designed to meet the needs of the nearly 70 million Americans underserved by traditional financial services.

“Unfortunately, the traditional banking system is not easily accessible to large segments of the population, making managing money cumbersome and expensive for many,” said Dan Schulman, group president, enterprise growth at American Express. “We launched Serve two years ago with the simple idea that consumers needed a better way to move their money. Today, we’ve added a number of new features to make the management and movement of money more affordable and convenient for everyone.”

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IDC bolsters management team

BY CSA STAFF

International Dispensing Corporation, a packaging research and development company that specializes and manufactures game-changing innovations for the food and beverage industry, has promoted Tom Shaver to COO.

For the past 10 months, Shaver has served on the company’s board of directors and has been intimately involved in the company’s marketing and business development activities. During that period, working side by side with CEO Greg Abbott, Shaver has been credited with helping the company deepen its bonds with strategic partners, strengthen its manufacturing processes, form a world-class industry advisory board, launch its new website and establish ongoing sales initiatives around the world.

Shaver spent seven years (2003-2010) at SIG Combibloc, a leading system supplier of aseptic carton packaging and filling machines for beverages and food, with worldwide revenues of $1.9 billion. As VP of marketing for North and Central America, Shaver developed the strategic roadmap that produced record sales for North America. He was directly responsible for all SIG Combibloc global account management sales activities for Coca Cola and PepsiCo, and executed multi-million dollar equipment and packaging contracts for Unilever and Campbell’s Soup. Prior to working for SIG Combibloc, Shaver held managerial and business development positions at Red Bull, Vitality Foodservice, Dannon Yogurt and Tone’s Spices. Shaver received a B.A. degree from the University of Florida and an MBA from the University of Tampa.

“It has been a sincere pleasure working with Tom and he has earned my utmost confidence and trust,” said Abbott. “Besides bringing positive energy and keen focus to every task at hand, Tom has proven to be a superb leader, strategist, and problem solver. His experience in marketing and aseptic manufacturing coupled with his wisdom, character, and people skills are among the reasons IDC has made so many strides in recent months and why our future looks so bright. Tom is the complementary industry person I have been waiting for, and I am delighted that he is now representing the company as COO.”

“We have accomplished a number of important things, paving the way for what I believe will be stellar success in the near future,” said Shaver. “Not only are IDC’s innovations big and game-changing, but also the management team, advisory board, strategic partners, and global customer base we have lined up are why I believe so much in what we are doing and why I am excited to make IDC a full-time commitment.”

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