OPERATIONS

The Finish Line names Sato president

BY Dan Berthiaume

Indianapolis — Samuel M. Sato, formerly president, Finish Line brand, has been named as president, The Finish Line Inc. The board of directors also elected him to the board, filling the Class II director position previously held by Bill Kirkendall.

Sato joined Finish Line in March 2007 as executive VP and chief merchandising officer. He was then named president and chief merchandising officer in Aug. 2010 before assuming the role as president of the Finish Line brand in Oct. 2012. He has worked on vendor partnerships, marketing and digital initiatives and store operations. Sato started his executive retail career at Nordstrom in 1985 prior to joining Finish Line.

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News

CVS pushes for ‘tobacco-free pharmacy network’

BY CSA STAFF

CVS Health has confirmed a Wall Street Journal report that it is working to establish a tobacco-free pharmacy network and is looking for tobacco-free pharmacies to participate in the new offering.

As widely reported, CVS Health’s pharmacy locations are now officially tobacco-free as the company forges ahead on its mission to help shape the future of health care.

Following CVS Health’s announcement that it would no longer be selling tobacco at its pharmacy locations, a number of the company’s PBM clients have since approached the company about developing a “tobacco-free pharmacy network,” CVS Health confirmed in a statement sent to Drug Store News.

“CVS Health is in the process of identifying pharmacies that do not sell tobacco products to participate in such a new offering. We look forward to making this new pharmacy network available to our clients who choose this offering and providing their plan members with an option to select a tobacco-free environment for their prescription fulfillment needs,” said CVS Health spokesman Mike DeAngelis in the statement. “For clients who choose a tobacco-free network, plan members would be provided with a full list of participating pharmacies in advance of any network change. A tobacco-free network would include CVS/pharmacy and Target nationally as well as other local or regional pharmacies including numerous independent pharmacies that do not sell tobacco products.”

CVS Health did not disclose any additional details on the network.

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MARKETING/SOCIAL MEDIA

PwC: Wearable tech users seek enhanced retail experience

BY Dan Berthiaume

New York — Twenty percent of American adults already own a wearable device and the adoption rate, on par with tablets in 2012, is quickly expected to rise. According to a PwC survey of 1,000 consumers, after dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information Millennials would like wearable tech to provide them.

Fifty-one percent of Millennials said this would be information they'd like to know, as did 45% of the general population. Other notable survey results include:

· Seventy-two percent of people surveyed said it was very important for wearable technology to improve customer service. This was especially true among time-pressed parents, 76% of whom wanted wearable tech to make shopping a more pleasant, efficient experience.

· Consumers, especially Millennials, desire wearable technology in the retail space to reward them for being faithful customers. One in two millennials said they would be strongly motivated to wearables if it "has apps/features that reward those who frequently use it."

· In-store merchandising and promotional spending by brands is a key source of funding for retailers. With wearable tech, the tremendous potential for synergies will increasingly expand not only into advertising but also into content marketing, with brands providing content to retailers that will improve the shopping experience.

"Wearable technology will slowly shift retail conventions as retailers will be able to connect the dots between pre-store and in-store behavior, and reach a new level of interconnected retail," said Scott Bauer, PwC's U.S. retail & consumer practice partner and omnichannel leader. "How consumers pay for purchases and interact with the retailer while in store is expected to be radically redefined by wearable technology and retailers cannot afford to ignore the impact it could have on their bottom line."

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