News

Finish Line relaunches website

BY Staff Writer

Indianapolis — The Finish Line announced the re-launch of Finishline.com with an enhanced focus on the customer.

Finish Line collaborated with several industry innovators on the re-launch. Big Spaceship, a digital agency dedicated to creating connective experiences, products and platforms, and Demandware, a provider of cloud-based commerce solutions, have worked integrally with Finish Line’s digital and IT teams in the research, re-design and implementation of the site.

“We’ve simplified the look and feel for customers, while elevating the interactive experience for our premium brands and products,” said Chris Ladd, executive VP and chief digital officer for Finish Line. “Now when customers land on our site, they’ll see a shopping experience that’s simple, easy to use and puts product and the customer at the center of everything we do. We now have behind-the-scenes technology that provides accessible platforms across an assortment of digital channels from web, to mobile, tablet and in-store.”

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REAL ESTATE

Englewood Construction announces completion of Spanx’s first retail location

BY Marianne Wilson

Chicago — Englewood Construction has announced that the firm’s Retail Group recently completed work on the nation’s first Spanx store, and also completed the first American Girl store in the Florida market.

At Tyson’s Corner Center in McLean, Va., just outside of Washington D.C., Spanx opened its first retail location in the U.S.

Boston-based Bergmeyer Associates served as the project’s architect. To see a photo of the store click here.

American Girl continues its expansion with the opening of its first store in Florida, at The Falls in Miami. This is the sixth American Girl constructed by Englewood.

The 15,000-sq.-ft. store at The Falls includes a retail floor and a restaurant. The architect on the project was Pasadena-Calif.-based Jacobs Engineering Group.

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Apr-22-2013 09:32 am

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P.Banik says:
Apr-22-2013 09:32 am

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News

Sears Holdings seeks online success with digital decision

BY CSA STAFF

Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.

For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.

The Sears holiday ecommerce ad campaigns will be powered by TheLiveAds, a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices, according to Billups.

"We are thrilled to be collaborating with Sears again this year," said Ted Billups, founding partner of Billups Design. "TheLiveAds established a new benchmark of success for ecommerce ads at Sears Holdings last year. We work very hard monitoring every headline, photo, creative image, file name and feed to ensure the ads work properly for over two million products in 27 business units, and produce positive ROI."

Billups Design is a provider of digital marketing services and it relies on TheLiveAds to deliver relevant creative display campaigns that speed the shopper consideration process to drive increased online sales.

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