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Finish Line selects Maxymiser’s conversion rate optimization solutions

BY Staff Writer

New York City — Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Maxymiser will be leading Finish Line through various conversion management campaigns using MaxTEST and MaxSEGMENT solutions. The chain also benefits from Maxymiser’s OneTouch integration platform, which allows Finish Line to launch testing and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For Finish Line, this means a low total cost of ownership and a reduced time to market.

"We chose Maxymiser for their expertise and proven results in online optimization, specifically within retail," said Roger Underwood, senior VP, e-commerce operations and technology. "Simply put, Maxymiser has made it easy for Finish Line to quickly adapt our site to consumer preferences and seasonality, which are essential for success in retail."

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Sam’s Club taps DemandTec

BY Staff Writer

New York City — Sam’s Club has selected DemandTec’s Deal Management software service to enhance its eValues program.

Sam’s Club will use Deal Management to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program. “Our strategy for eValues continues to focus on delivering highly targeted, relevant offers to our members,” said Catherine Corley, VP for membership at Sam’s Club. “Through innovative uses of collaboration on the DemandTec network, we expect to better serve our members.”

Deal Management is a component service of DemandTec End-to-end Promotion Management, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.

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ComScore: U.S. online sales up 14% to $37.5B in Q2

BY Marianne Wilson

Reston, Va. — Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus year ago, comScore reported Monday. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

"The second quarter of 2011 saw a continuation of this year’s solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers’ overall spending," said comScore chairman Gian Fulgoni. It’s clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online. E-commerce’s benefits of convenience and lower prices continue to be the drivers of the shift.”

According to comScore:

The top-performing online product categories were: consumer electronics (excluding PC peripherals), computer hardware, computer software, and event tickets. Each category grew at least 15% versus year ago.

The Top 25 online retailers accounted for 66.4% of dollars spent online, down from 67.7% a year ago and down from a peak of 69.9% in third quarter 2010, as small and mid-sized retailers continue to regain lost market share.

The 14% growth in the quarter was primarily a function of an increase in the number of buyers (up 16%), with 70% of all Internet users making at least one online purchase in the quarter.

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