STORE SPACES

First Look: Adidas Originals, Venice Beach, Calif.

BY Marianne Wilson

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.

The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

"We love the Venice neighborhood for what it represents – creativity and individuality," said Simon Atkins, brand director at Adidas.

“When creating the store, our philosophy was to capture the unique and authentic spirit of Venice and give its creators, artists, musicians and trendsetters another place to come and be inspire. Every single detail of the store, from local art installations to the curated community spaces were inspired by this vibrant community.”

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STORE SPACES

Grocer is first in North American to deploy this technology

BY Marianne Wilson

When it comes to energy-efficient refrigeration systems, Sprouts Farmers Market is on the leading edge of technology.

Hillphoenix said it has installed the first CO2 Booster System with ejector technology in North America at Sprouts' store in Woodstock, Georgia. The supplier is the first manufacturer in North America to introduce the technology as developed by Danfoss in the marketplace.

According to Jeff Newel, director of refrigeration systems R&D for Hillphoenix, ejector technology combined with parallel compression can yield significant savings in warm ambient areas like Georgia in the southern United States.

"When the system has been optimized – as revealed in tests carried out by our Advansor operation in Europe, savings for parallel compression alone and parallel compression combined with gas ejector technology can achieve peak energy reductions of 15% and 23% respectively," he said.

Headquartered in Phoenix, Arizona, Sprouts operates more than 260 stores in 15 states from coast-to-coast.

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Industry vet joins WD Partners

BY Marianne Wilson

WD Partners announced that Elaine Kleinschmidt has joined the firm's Columbus office as executive VP of strategy & experience design.

Kleinschmidt joins WD Partners from Big Red Rooster, where she most recently served as VP, digital experience leading work for brands like Macy's, Under Armour and Cabela's with a focus on innovation, omniexperience strategy, and digital engagement. Previously, Kleinschmidt held creative leadership positions at Tweenbrands, Resource Interactive, Target, and Victoria's Secret.

At WD, Kleinschmidt will be responsible for the firm's approach to the customer journey, identifying key insights, moments and opportunities for brands to make an impact in their customer's lives. She will also support WD's business development team in the acquisition of new clients and work hand-in-hand with the design team leaders to connect the strategy to the creative execution.

"Elaine is a respected professional with great knowledge of the industry and a focus on being consumer centric in her approach," said Chris Doerschlag, CEO of WD Partners. "With twenty years of experience across agencies, clients, and a variety of influential brands like Under Armour, Target, and Victoria's Secret, Elaine is poised to make an immediate impact on our business, offering expert oversight on creating integrated customer experiences and strategies for our clients."

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