REAL ESTATE

Five Guys Burgers and Fries to open at Vista Village

BY Katherine Boccaccio

Vista, Calif. –Jacksonville, Fla.-based Regency Centers said it has leased retail space in Vista, Calif., at Vista Village to Five Guys Burgers and Fries.

The restaurant leased 2,611 sq. ft. of retail space at the 232,543-sq. ft. Vista Village, which is anchored by Krikorian Premiere Theatre and Frazier Farms.

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News

Toys “R” Us expands layaway and payment options

BY CSA STAFF

Wayne, N.J. –Toys "R" Us Inc. will expand its layaway program and incorporate flexible payment options in order to spur holiday sales.

The chain’s layaway program, offered at its Toys "R" Us and Babies "R" Us stores nationwide, in conjunction with a limited-time Bill Me Later service, will enable customers to make a series of smaller payments over time.

The layaway program debuted in 2009 for big-ticket items such as bicycles and swing sets. On Oct. 15, Toys "R" Us said it will expand the program to include playthings – Barbies, Legos, etc. – in 450 of its 600 stores.

The in-store layaway option gives customers 90 days to pay for their item(s), with a 20% down payment. Layaway orders for toys must be paid in full by December 4 in order to guarantee Christmas availability.

As part of its expanded services, Toys "R" Us is offering online customers a Bill Me Later option to make flexible payments over time as an alternative to the in-store layaway program. As well, the retailer is debuting its first online catalog, highlighting many of the big-ticket items that can be put on layaway in all stores nationwide, or purchased online using the Bill Me Later payment option.

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OPERATIONS

Gift cards going mobile

BY Staff Writer

Boston –Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies.

The survey, sponsored by CashStar and conducted in September at the annual Shop.org Retail Summit in Boston, found a growing concern among retailers about the lack of personalization of gift cards.

Of those retailers surveyed, 72% planned to increase their mobile marketing spend this year, with 6% planning to increase it significantly. Only 2% of survey respondents planned to decrease their mobile marketing spend.

When it comes to mobile marketing, mobile coupons were the most popular offering (64%) followed by location-based deals (44%).

Retailers are planning to promote to the last minute, as 42% of those surveyed plan to stop holiday promotions on the last day consumers can ship an item and have it arrive in time for Christmas, but 32% percent plan to continue their promotions to Christmas Eve.

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