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Flexible Magnet Strips Offer Nearly Seamless Connections

BY CSA STAFF

Elmhurst, Ill.—Adams Magnetic Products Co. adds EDGEMAG and MATCHMAG magnetic strips to its new line of “MAG” branded flexible magnetic products. EDGEMAG holds side-to-side as well as front-to-back, while MATCHMAG matched pole strips are ideal for face-to-face applications.

“EDGEMAG essentially erases any visible seams between graphic panels, which is wonderful for displays, signage, POP promotions and other applications where clean, clear presentation is vital,” explained Craig Myers, Adams’ national sales manager. “For face-to-face applications, MATCHMAG offer an ideal solution, especially when steel is not part of the overall design.”

Both products are available in 0.060-in. x 0.50-in. x100-ft. long rolls with or without adhesive. MATCHMAG also offers 1-in. widths. Specify either product as “A/B” for easily mixing and matching the direction of alignment without contending with repelling forces.

Like other flexible magnets available through Adams, EDGEMAG and MATCHMAG adheres and remains flexible at temperatures as low as -40?F and as high as 160?F. Adams offers a wide range of other flexible magnetic strips and sheets, pre-cut sign blanks, high-energy strips and shapes, cardholder and c-profile holders, or as write-on/wipe-off strip rolls. A full selection of surface laminates, thicknesses, widths, lengths, and custom shapes also are available.

In addition to EDGEMAG and MATCHMAG, Adams’ line of “MAG” branded flexible magnetic products includes PRINTMAG magnetic sheets with inkjet compatible surface, MAGBOND and MAGSTEEL magnetic receptive materials, and METERMAG meter-wide sheeting. To learn more, visit http://www.adamsmagnetic.com, or call 800-747-7543.

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Pep Boys posts 4Q sales loss

BY CSA STAFF

PHILADELPHIA The Pep Boys announced that sales for the fourth quarter ended Feb. 2 were $517.6 million, as compared to the $578 million recorded for the fourth quarter ended February 3, 2007. Excluding the 14th week of fourth quarter 2006, comparable-merchandise sales decreased 4.4% and comparable-service revenue decreased 1%.

The company reported a fourth quarter net loss of $18.5 million, or 36 cents per share – basic and diluted, from net earning of $7.9 million, or 15 cents per share – basic and diluted, for the same period last year. According to Pep Boys, the net loss included $8.5 million of margin reductions related to the exiting of non-core merchandise, $6.2 million in store closure costs and $6 million in debt pre-payment costs.

Sales for the fiscal year ended Feb. 2 were $2.14 billion as compared to the $2.24 billion recorded last year. Excluding the 53rd week of 2006, comparable-merchandise sales decreased 4.2% and comparable-service revenue increased 1.8%.

Net loss increased from $7.07 million, or 13 cents per share – basic and diluted, to  $37.4 million, or 72 cents per share – basic and diluted. 

President and ceo Jeff Rachor commented, “While the difficult economic backdrop created sales challenges during the fourth quarter, we are pleased to confirm that our progress to date leaves us well positioned to complete this first important step in our strategic plan by the beginning of the second quarter of this year.

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ALDI launches ‘smart’ ad campaign

BY CSA STAFF

NEW YORK ALDI has launched a new television campaign in the United States.

The four commercials center on the themes of “musical,” “soccer mom,” “extended family” and “dinner party.” Each one presents a different scenario, i.e. shopping for a big family, or putting together the perfect dinner party, and ties into the ALDI motto of “shopping smart.”

The commercials can be viewed on ALDI’s Web site.

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