OPERATIONS

Fluid Inc. designs new web, mobile e-commerce sites for Charlotte Russe

BY Staff Writer

San Francisco — Fluid Inc., a digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty retailer Charlotte Russe to launch the brand’s newly redesigned e-commerce web and mobile sites.

“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device,” said Evelyn Lee, senior VP marketing and e-commerce at Charlotte Russe. “Now, regardless of how they access our brand, they’ll never miss a promotion or a Facebook conversation related to their favorite products.”

The design team implemented rich, visual merchandising across both channels, and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience. The strategy and design for the Facebook integration on CharlotteRusse.com was created by the Fluid agency team.

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S.Jhon says:
May-21-2013 02:35 pm

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S.Jhon says:
May-21-2013 02:35 pm

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F.Dallson says:
Apr-26-2013 12:55 pm

Wow thanks for the interesting article here. I didn't expect to see such news so it's really interesting. Please keep such a great job and keep publishing such nice articles here in the nearest future too. Regards, Frank from WordPress E-commerce

F.Dallson says:
Apr-26-2013 12:55 pm

Wow thanks for the interesting article here. I didn't expect to see such news so it's really interesting. Please keep such a great job and keep publishing such nice articles here in the nearest future too. Regards, Frank from WordPress E-commerce

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Nov-08-2012 01:21 pm

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S.Jhon says:
Nov-08-2012 01:21 pm

E Commerce Is An Big Online Business Industry And Also Become a Best Way Of Earning Now A days.The Enhancement In This Industry Is Good.We Are Professional In This Regard.For More Information You Just Need To Share These Sources: Shopping Cart Multi Vendor | Shopping Cart Software

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Lane Bryant launches new branding campaign

BY Staff Writer

Columbus, Ohio — Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company’s first comprehensive branding and marketing effort since 2008.

Debuting in September issues of select fashion and lifestyle publications, the campaign stars some of the plus size industry’s most notable models. The rebranding also includes Lane Bryant’s exclusive intimate apparel brand Caciqu.

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Kmart adjusts back-to-school offerings to reflect changing trends

BY Staff Writer

Hoffman Estates, Ill. — Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.

"As the back-to-school landscape changes, Kmart is making the necessary adjustments to provide customers the merchandise they need, when they need it," said Andy Stein, interim chief marketing officer Kmart. "By offering school uniforms in more markets such as Chicago and New York and online, and shifting the back-to-school sales periods in applicable markets such as California and Hawaii we can provide greater value to our customers."

Twenty-three percent of all public and private schools in the United States now have a uniform policy, with public schools making-up the majority at about 19%, according to Kmart. As the number of schools requiring uniforms has increased, the number of Kmart stores selling uniforms has expanded. Today, the retailer sells school uniforms online and at more than 450 locations across the United States.

Because uniform requirements differ from one school district to another, Kmart has varied its in-store and online offerings from French Toast and Dickies to reflect these differences.

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Ashish says:
Feb-27-2013 06:24 am

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