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FMI selects date for Future Connect conference

BY CSA STAFF

Arlington, Va. The Food Marketing Institute has announced a new date for its Future Connect and Marketechnics conferences, postponed due to influenza outbreaks.

Future Connect will now be held Oct. 12-14 at the Hyatt Regency in Dallas. Fears of the spreading disease also prompted FMI to postpone Marketechnics, which will now be held in conjunction with the FMI 2010 event, scheduled for May 10-13, 2010, in Las Vegas.

“FMI appreciates the support and positive reinforcement we have received from the industry as we addressed the myriad issues resulting from the postponement of two events due to the influenza outbreak,” said Leslie G. Sarasin, president and CEO, FMI.

 

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Dollar General awards $4.8 million to literacy programs

BY CSA STAFF

GOODLETTSVILLE, Tenn. Dollar General announced that the Dollar General Literacy Foundation has awarded grants totaling $4.8 million to 314 nonprofit organizations that promote literacy and education.

The Dollar General Literacy Foundation aims to increase literacy among adults and families through its grant program. Approximately 99,000 individual students and families living in the 35 states where Dollar General operates stores will be supported by these grants. The grants support adult basic education, GED preparation, English as a Second Language, and family and work force literacy initiatives.

“We are proud to support the hopes and dreams of those who want to better their lives through education,” said Rick Dreiling, Dollar General’s chairman and CEO. “We hope to build better communities and brighter futures by funding literacy and education organizations in the towns Dollar General calls home.”

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JCPenney launches American Living, Rascall Flatts campaign

BY CSA STAFF

PLANO, Texas JCPenney announced the launch of an integrated marketing campaign supporting the company’s official sponsorship of the “Rascal Flatts American Living Unstoppable Tour.” Kicking off on June 5, the nationwide tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts.

“With its fresh take on classic style and impeccable quality at affordable prices, American Living has gained wide customer acceptance since its launch, quickly becoming a powerful lifestyle brand that truly differentiates JCPenney in the retail marketplace,” said Ken Hicks, president and chief merchandising officer for JCPenney.

The campaign will include television, in-store and online components featuring Rascall Flatts band members.

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