Focus on: Lighting
Presentation is everything for a jewelry retailer, and The Diamond Cellar is no exception. Determined to showcase its product in the finest light available, the company replaced the existing lamps in the display cases of its multilevel flagship in Dublin, Ohio, with innovative LED lighting technology.
The system, Immersion LED Display Case Lighting from GE Lighting, combines reduced operating costs (via energy efficiency, long life and reduced maintenance) with aesthetics, lighting the cases with a bright, uniform light that makes the merchandise pop. The lights are designed to increase visual reflectivity and shine, while helping to guide the consumer’s eye throughout the cases to see the wide selection of jewelry on display.
Diamond Cellar researched various LED solutions before deciding on the GE system.
“The effect of the GE LED lighting on the jewelry is remarkable. It really does sparkle more than ever before, putting our products in the best possible light,” said Ronald Croft Jr., director of operations, Diamond Cellar, Columbus, Ohio.
The LED system has a reflector design that uses multiple point sources of light, focusing peak light to the center of the case and radiating it across the case to eliminate shadows and lighting hot spots that can occur with fluorescent and halogen lighting. The end result is a brighter, more uniform look throughout.
The system uses advanced thermal management for cooler operation. It consumes as little as 7.8 watts per foot while producing higher lux (a measurement of how much light is hitting the intended surface or the object being illuminated) levels per watt of energy used when compared with fluorescent, according to GE. While halogen systems produce higher lux levels, the LED lighting offers better optical control and nearly 80% energy savings, along with a long, 50,000-hour rated life to reduce maintenance hassle and costs.
“We’re benefiting from the efficiencies and long life that the GE system offers,” Croft said.
In line with its environmentally friendly design, the LEDs are also RoHS compliant and do not contain lead, mercury or glass.
The lighting is available in sizes that increase in 6-in. increments to allow for an edge-to-edge fit inside cases, which virtually eliminates the shadows that can occur with fixed-length fluorescent lamps. The slim design of the LEDs allow for easy installation that makes upgrades seamless.
“We found the GE Immersion product to be very easy to install,” said Dan Witt, president, Benchmark Woodworks, Delaware, Ohio, which specified and installed the lighting for Diamond Cellar. “This is the first time we had used it, and we were able to run right through the installation without a hitch.”
The same system installed at Diamond Cellar was recognized as “Best in Class” in the Next Generation Luminaires Solid State Lighting Design Competition, sponsored by the U.S. Department of Energy, the Illuminating Engineering Society of North America and the International Association of Lighting Designers.
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The LEDs will deliver a 60% energy reduction and are rated for 50,000-hours life, four times longer than the fluorescents they replaced. Chatrandom.com
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Kmart launches Smart Sense
HOFFMAN ESTATES, Ill. – Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20% less, according to the company.
"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer, Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand."
The Smart Sense line currently consists of hundreds of products available in Kmart stores and the product line will expand to more than 1,200 items by early 2011, the company reported. Kmart said it will also support the Smart Sense line launch through multiple communications channels, including advertising, coupon offers, merchandising displays, sampling, digital marketing and event marketing.
In addition to the introduction of the Smart Sense line, a new look has been created for many other Kmart brand products, the company reported. The brighter and more vibrant packaging has been designed to capture the "colorful thinking" Kmart is demonstrating through its new product and brand announcements. In addition to the Smart Sense line roll-out, Kmart is also introducing products in a re-launch of its other exclusive brands, which include, Little Ones baby care products, Champion Breed pet care products, Image Essentials personal care products and VitaSmart vitamin products.
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Target to open ten stores on 10/10/10
MINNEAPOLIS Target announced that it will open 10 stores across the country, resulting in the creation of more than 2,400 jobs.
The stores will open in the following communities:
* Sacramento East: 6507 4th Ave., Sacramento, Calif. * Simi Valley West: 51 Tierra Rejada Rd., Simi Valley, Calif. * Bakersfield Central: 2901 Ming Ave., Bakersfield, Calif. * San Jose North: 95 Holger Way, San Jose, Calif. * Azusa: 809 Azusa Ave., Azusa, Calif. * Salt Lake City: 1110 S. 300 West, Salt Lake City, Utah * Little Rock University: 420 S. University Ave., Little Rock, Ark. * Christiana: 800 Christiana Mall, Christiana, Del. * Flushing: 4024 College Point Blvd., Flushing, N.Y. * Braintree: 250 Granite St., Braintree, Mass.
“These new Target store openings will help support local economies and make life easier for our guests by creating new jobs, spurring development and providing the utmost in convenience and value,” said John Griffith, EVP property development for Target. “We are looking forward to deepening our relationship with guests in communities across the country.”
As part of the grand opening celebrations, Target said each store will contribute to its community by initiating a local grant program, contributing to the United Way, donating food to Feeding America and product to the local Goodwill chapter and encouraging team members to volunteer their time to serve their community.
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