DEVELOPMENT/REDEVELOPMENT

Food and bed highlight OKC center’s expansion

BY Al Urbanski

Three restaurants and a hotel claimed four of the seven new out-parcels The Market at Czech Hall in Oklahoma City.

Developer GBT Realty announced that Hooters, Arby’s, Cheddar’s Scratch Kitchen, and Sleep Inn have signed leases at the 160,000-sq.-ft. “regional neighborhood center” on Interstate 40.

“National names such as Academy Sports + Outdoors, Marshalls, and Ross Dress for Less jumped on board early before the center was developed and have continued to be top performers here,” said GBT leasing director Fraser Schaufele, who credited OKC’s high population growth rate and low unemployment rate.

Other tenants include GNC, Pearl Vision, Petco, Ulta Beauty, Rack Room Shoes, and Five Below.


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ECOMMERCE

Furniture e-retailer extends AR shopping app

BY Deena M. Amato-McCoy

Wayfair now allows Apple iOS 11 users to visualize 3D furniture and décor in their home before they buy it.

The furniture e-retailer’s “View in Room 3D” app is now available on Apple’s iOS 11 platform. Supported by Apple’s ARKit augmented reality technology, the app is now accessible on iPhones and iPads.

When customers find a piece of furniture or décor on the Wayfair app, they tap the View in Room 3D button displayed beneath the product image to see it in their home. Shoppers can use their finger to move product images throughout the room, as well as rotate merchandise. They can also make a purchase directly through the Wayfair app. All 3D products are accurately sized to true dimensions, eliminating the need to physically measure an item or their space before making a purchase.

“Leveraging Apple’s AR platform on iOS 11, we’re solving one of the biggest pain points consumers face when shopping for home furnishings online or in a store – how will this item look in my home and will it fit?” Steve Conine, co-founder and co-chairman at Wayfair. “Our AR-powered shopping app lets our customers visualize thousands of products in their homes, from their homes, before they buy.”

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MARKETING/SOCIAL MEDIA

Target in major expansion of next-day delivery program

BY Marianne Wilson

The delivery wars continue to heat up as Target Corp. announced it was rolling out its next-day delivery service of household essentials, Target Restock, to eight new markets.

The pilot launched in June in the retailer's Minneapolis-St. Paul hometown market, and was expanded — with some tweaks — in August, to the Dallas-Fort Worth and Denver areas. On Thursday, Target said it is expanding the service to the Atlanta, Chicago, Los Angeles, New York, Philadelphia, San Francisco, St. Louis, and Washington, D.C./Baltimore areas.

"The service is now live in 10 markets and will be available to guests in the San Francisco area beginning in mid-October — meaning the service area will reach 70 million people, about one-fifth of the U.S. population," the retailer said in a blog on its website.

To date, some of the most popular items for Target Restock in the three existing markets – Dallas, Denver and Minneapolis – have been on-the-go snacks, beverages, cereal, macaroni and cheese and paper towels, according to Target.

To take advantage the Target program, shoppers go to the dedicated Target Restock online storefront where they can shop the assortment, which includes more than 15,000 items. As shoppers fill up a box, a grey bar at the top of their screen will show the percentage of space each item in the box has taken up and the percentage of space that's left. (The box is limited to 45 lbs.)

The items will be packaged at a nearby store. If the order is placed by 2 p.m. Monday through Thursday, it will arrive at the customer’s home the next business day. (The service has a flat fee of $4.99 per box).

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