Food Lion goes mobile
Salisbury, N.C. — Food Lion has unveiled a new mobile app that puts its stores right at customers’ fingertips.
The new app, developed in partnership with Mercatus USA, gives customers the capability to create shopping lists, access weekly specials, download new recipes and locate stores. Also giving customers more bang for their buck is the opportunity to sign up for the Food Lion MVP loyalty program through the app.
The app can be accessed by visiting the iTunes library, and is compatible with iPhone, iPad and iPod devices.
"At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers," said David Palmer, director of customer relationship management and interactive marketing. "This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go."
In case you missed it
Connecting Northwest Arkansas earlier this month published the results of a survey of Walmart suppliers that revealed some interesting insights and this week spawned a few inaccurate headlines from various news organizations. The most notable was a headline on a Bloomberg story, which said Walmart suppliers lacked confidence in company CEO Mike Duke and that senior managers were explaining the company’s strategy. That’s a powerful statement and would be quite an indictment of the company’s chief executive and senior leadership team, if it were true.
Unfortunately for Bloomberg and other media properties who aggregate and comment on information produced by others, the Connecting Northwest Arkansas Supplier Survey contained no data that would support the vote of no confidence in Duke. However, rather than quibble with the misinterpretations of others and spend time attempting to clarify their distortions, you are encourage to check out the findings and judge for yourself what those surveyed think of Walmart. Simply click here or visitwww.connectingnwa.com to download a copy of the report.
Online sales keep rolling
An accurate view of whether Walmart is capturing a fair share of this holiday season’s anticipated sales growth is hard to come by given the lack of monthly results from the company, but a somewhat clearer picture emerges online based on traffic and sales estimates from third parties.
As noted previously, the online measurement firm comScore showed a 44% spike in traffic at Walmart.com during November when compared with October, and now the firm indicates that total retail industry online sales are up 12% compared with last year. From Nov. 1 through Dec. 19, comScore indicated that total online sales were $28.4 billion compared to $25.3 billion during the corresponding period last year.
Assuming that at a minimum Walmart’s online sales are proportional to the surge in its Web traffic an overall industry growth it is safe to say the Web is working for Walmart this year.