REAL ESTATE

Food Lion to remodel Raleigh stores

BY Dan Berthiaume

Salisbury, N.C. – Food Lion will remodel its Raleigh, North Carolina market stores in 2015. The Raleigh market remodels are expected to be completed in stores on a rolling basis between April and October 2015.

Food Lion will continue to launch enhancements for customers across all of its 1,100 stores in 2015, as well as remodels in markets over time. Raleigh is the third market to receive the store remodels. Seventy-six stores in the greater Wilmington and Greenville, North Carolina markets were remodeled in 2014.

Since Food Lion announced its "Easy, Fresh and Affordable. You Can Count on Food Lion Every Day!" strategy in May 2014, the grocer has brought enhancements to its Raleigh market stores including its newest assortment of products, selected based on customer feedback, and new, faster register systems. In addition, Food Lion's approximately 6,000 associates in the Raleigh market have been provided with new customer-centric training.

"We're proud to have been a part of the Raleigh community since 1975, and are excited to bring our Raleigh customers our newest format stores," said Food Lion president Meg Ham. "We've heard from our customers that they're seeking an easy, quick, convenient shopping experience, with quality, fresh products and the low prices they've come to expect from Food Lion. Through the remodels, this is exactly what Food Lion will deliver."

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MARKETING/SOCIAL MEDIA

Survey: Most wearable consumers will not buy Apple Watch

BY Dan Berthiaume

Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch

However, 54% of wearable consumers believe the Apple watch is an exciting use of technology. The reluctance to purchase may be explained by the fact 51% of wearable consumers believe the Apple watch interface will be too small to use.

Almost four-in-10 (38%) male wearable consumers say they are most excited about wearable tech watches, and nearly two-thirds (64%) of wearable consumers surveyed use their wearable tech device daily.

Other notable figures show that two out of three consumers want access to Facebook, Instagram, Twitter via wearable devices, and 75% of Millennials believe wearable tech devices are a new way consumer brands can engage with customers.

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News

It’s official: PetSmart to go private

BY CSA STAFF

PetSmart’s investors have officially approved a buyout of the company by a private equity firm, setting up a payout to stockholders of $83 per share.

In December, PetSmart announced it accepted a bid on the company for $8.7 billion. The company expects the transaction to close on March 11. The buyout means PetSmart will become a private company.

For the period ended Feb. 1, the company posted a profit of $132.1 million, or $1.32 a share, up slightly from $131.5 million, or $1.28 a share a year earlier. Revenue grew 6% to $1.91 billion, topping the $1.87 billion analysts had predicted. Net sales increased 6% to $1.9 billion, from $1.81 billion. Same-store sales growth, including sales from online websites, rose 2.6%.

PetSmart is the largest specialty pet retailer in the United States, with 1,404 pet stores in the United States, Canada and Puerto Rico.

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