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Food Lion taps Mullen as advertising agency of record

BY Staff Writer

Salisbury, N.C. — Food Lion announced it has selected Boston-based Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion’s advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O’Haire as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as first quarter 2012.

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Sephora deploys Agilysis and RedIron mobile POS solution

BY Staff Writer

Cleveland — Agilysys announced that beauty retailer Sephora Americas has successfully deployed NextPosition by Agilysys and RedIron’s 2Mobile software to enhance customer service in a large number of its U.S.-based stores.

"We wanted a solution that seamlessly integrates and extends our SAP POS system via a mobile POS customer-engagement experience," said Shah Nagree, VP retail store systems, of Sephora. "Agilysys and RedIron have proven to be great technology partners with comprehensive experience in implementing a complete, easy-to-use and well-designed mobile point-of-sale solution. The feedback from our clients and cast members has been overwhelmingly positive."

Sephora is running RedIron’s SAP POS web services 2Mobile middleware and Agilysys’ NextPosition intuitive interface on Apple iPod touch devices, launching this mobile solution in mid-September at its newly opened headquarter store in New York City’s Meatpacking District. The solution provides comprehensive mobile customer service with point-of-sale and returns.

Agilysys served as the overall systems integrator and project manager, providing software development and testing, hardware sourcing, staging, integration and depot maintenance services. The solution includes the ability to utilize remote cash drawers and Zebra wireless receipt printers.

RedIron’s 2Mobile software provided the web services framework for the integration of the traditional POS business functions and tenders such that any transaction or experience at a traditional POS device could be driven off a mobile device using NextPosition by Agilysys mobile software. RedIron performed software development, testing, integration and coordination with Agilysys and Sephora during the project.

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Food Lion selects advertising agency of record

BY CSA STAFF

SALISBURY, N.C. — Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion’s advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. 

"Mullen will be a great partner to enhance the Food Lion brand, especially as we continue to implement the new Food Lion strategy in 2012," said Cathy Green Burns , president of Food Lion. "Mullen has a unique opportunity to help us transform our business as we strengthen the Food Lion brand. We look forward to leveraging the creative and strategic insights of the Mullen team to help us educate our customers about Food Lion."

Mullen’s North Carolina office will lead the Food Lion account team.

"Mullen is thrilled to partner with Food Lion," said John Fitzgerald , president of Mullen’s North Carolina office. "We’re looking forward to helping drive greater loyalty with current customers and bring new shoppers into the mix. We believe our strategic and creative excellence will help re-energize consumers around the lion’s share of advantages associated with shopping at Food Lion."

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