MARKETING/SOCIAL MEDIA

Foodland implements mobile shopping app

BY Dan Berthiaume

Honolulu — Foodland Super Market Ltd recently launched a new mobile app for both iPhone and Android. The app, built in partnership with mobile commerce provider DoubleBeam, debuted on Jan. 29 and has more than 19,000 downloads in the first three weeks.

The Foodland app was designed to make the grocery shopping experience more convenient and save customers time and money. Foodland customers can load their Maika`i loyalty cards to their mobile devices, view their Maika`i point balances and track their progress toward earning My

Rewards certificates for free product, grocery discount, or HawaiianMiles.

In addition, customers can create personal shopping lists by adding items directly from Foodland’s weekly ads, scanning product barcodes, or just by typing it in. Using the store locator feature, customers can find the nearest Foodland location and identify which stores are open based on the current time.

"Foodland has had a long tradition of finding innovative ways to deliver great value and service to our customers,” said Cheyne Manalo, Foodland’s director of web & online programs.

“Acknowledging that our customers are quickly adopting technology into their daily lives presented us with a great opportunity to further engage with them and build upon providing excellent customer service. “In working with DoubleBeam we were able to quickly bring to market a unique mobile app that reflects who we are as a company and enhances our customers’ shopping experiences."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Domino’s offers college hoop-themed online deal

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s Pizza is offering 50% off all menu-priced pizza orders placed online for a week, beginning March 17 and running through March 23. The 50% off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels which include Domino’s website, Domino’s mobile website and the iPhone, Android, Windows Phone 8 and Kindle Fire apps.

"We’re looking forward to letting our customers enjoy any combination of pizza at half off as they cheer on their teams," said Chris Brandon, Domino’s Pizza spokesperson. "With the convenience of our digital ordering channels, no one will have to miss a second of the games when they order online."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Roundy’s selects Symphony EYC to leverage customer insights

BY Dan Berthiaume

Milwaukee – Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy’s will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy’s grocery stores and pharmacies throughout the Midwest.

Symphony EYC Customer Insights will enable Roundy’s to increase customer loyalty by ensuring assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customer’s needs and preference.

"Symphony EYC will assist us in developing customer insights that we will use across the business to improve the customer experience," said Don Hamblen, general VP and CMO, Roundy’s. "With a successful implementation, we will improve our overall value proposition and competitive differentiation. As a result, we believe our customers will reward us with increased loyalty."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...