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Foot Locker Again Considers Sale

BY CSA STAFF

New York City, According to an article in the New York Post, Foot Locker is once again considering to put itself up for sale. According to sources, following the retailer’s failure to buy rival Genesco, it has turned to Lehman Brothers to advise it on a potential sale.

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Borders creates new exec roles

BY CSA STAFF

ANN ARBOR, Mich. Two new vps have been appointed at Borders Group. Teresa Wright has been named vp of merchandising, for the company’s Paperchase U.S. division, effective July 23. Myles Romero has been appointed vp of strategic marketing and entertainment alliances, effective July 31. Both are new positions within Borders Group.

In her new role, Wright is responsible for product procurement, inventory forecasting, assortment planning, merchandising strategies, visual presentation and marketing activities for gift and stationery items sold through Paperchase branded shops in existing U.S. Borders stores as well as products to be sold in freestanding U.S. Paperchase locations, which Borders plans to open on a limited basis later this year and in 2008. In her position, Wright collaborates with Paperchase Products Ltd., the London-based headquarters operation for Paperchase, which Borders Group acquired in 2004.

Wright comes to Borders Group from Macys, where she served as operating vp of planning for women’s ready-to-wear since 2006. Prior to Macys, Wright held a variety of merchandising management positions at Wilsons Leather Inc. Her most recent post there was vp and general manager of merchandising and marketing, a position she held from 2004 through 2006. Earlier in her career, Wright held buying posts at Marshall Fields/Dayton Hudson.

Romero, as Borders Group’s new vp of strategic marketing and entertainment alliances, is responsible for providing strategic leadership, planning direction, and program management for all third-party marketing partnerships that Borders engages in to add meaningful customer value, distinguish the brand and achieve incremental profits.

Prior to Borders, Romero served as director of Ford Global Branded Entertainment, for Ford Motor Co., a position he held since 2003. He was responsible for developing and running a new division within Ford to represent all of Ford Motor Company’s brands — including Aston Martin, Jaguar and Land Rover — on a global basis to the entertainment and media industries. His work included managing Ford’s sponsorship of “American Idol” and involvement with the James Bond film “Casino Royale.” Previous to that position, Romero served in various posts within Ford from 1996 on, including manager, marketing leadership program; diversity manager, North America; vehicle personalization launch manager; and finance analyst for Ford World Wide Direct Markets.

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Customer reviews now on Walmart.com

BY CSA STAFF

BRISBANE, Calif. Wal-Mart today announced the launch of customer reviews and ratings on its Web site at Walmart.com (http://www.walmart.com). This new feature, which allows customers to submit ratings and write reviews of merchandise, is available on all products offered at Walmart.com — including online-only items as well as products that are featured both online and in stores.

“Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we’re pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online,” said Cathy Halligan, Walmart.com’s chief marketing officer.

Wal-Mart introduced a test phase of customer reviews and ratings in June to gauge overall performance and customer feedback which generated favorable results.  According to the company, with today’s official launch of the feature, close to 15% of items in favored categories, such as electronics, home and garden, and baby, have published reviews.

 

The review process works by allowing customers to submit a review by viewing a product page online at Walmart.com, or by e-mail invitation sent a few weeks after they have placed and received an order. The product reviews are published within approximately five days of submission.

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