MARKETING/SOCIAL MEDIA

Foot Locker introduces Eastbay Performance Zone at Champs Sports

BY Dan Berthiaume

New York – Foot Locker Inc. is introducing Eastbay Performance Zone at Champs Sports. The new shop-in-shop destination brings together direct-to-customer athletic apparel retailer Eastbay and Champs Sports.

Champs Sports is dedicating approximately 150 sq. ft. in select stores for the Eastbay Performance Zone, where customers can access the full range of Eastbay’s product. The Eastbay Performance Zone will empower customers at Champs Sports to view and sample the best seasonal product: rotating football, baseball, will feature a 4-ft. touch-screen display through which the most premium of Eastbay’s inventory can be shopped and purchased. Customers can also browse the entire product database available at Eastbay on a computer set up in the Zone.

"The Eastbay brand has a powerful connection with the elite high school athlete," said Dowe S. Tillema, president and CEO of Footlocker.com/Eastbay/CCS. "A very high percentage of professional athletes across many sports cite Eastbay as an important destination for the gear that enabled them to become the best they could be as they competed in high school and college."

The first four Champs Sports stores to feature the Eastbay Performance Zone will be located in St. Petersburg, Florida; Minneapolis; Milwaukee; and Sacramento, California, beginning in June. Both Eastbay and Champs Sports are part of Foot Locker Inc.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Survey: Retailers expect, avoid job-hoppers

BY Dan Berthiaume

Chicago – In many cases retailers have to come to expect “job-hoppers” who frequently change jobs, but in many cases they also avoid them. More than half of 182 retail hiring managers and human resource professionals (54%) polled in a recent CareerBuilder survey said they have hired a job-hopper and more than one-third (36%) said they have come to expect workers to job-hop.

However, more than four-in-10 (44%) said they will dismiss a job-hopper’s application outright. Fifty-five percent of retail employers said that job-hopping becomes less acceptable when a worker reaches his/her early to mid-30s (ages 30 or 35). Twenty-seven percent find job-hopping less acceptable after the age of 40.

Employers expect a higher rate of job-hopping among younger workers who are still trying to find a footing for their long-term career. When hiring a new college graduate, 51% expect the new hire to stay with the organization for two years or less, while just more than one in four (27%) expect new college grads to stay five years or longer.

“Retailers are split on the issue of job-hopping. While there is some acknowledgement that job-hopping is an industry fact-of-life, most employers still want to hire workers who can commit for at least a couple of years,” said Rob Morris, director of WorkInRetail.com. “Between saving on training costs and the increased efficiencies of a well-tenured staff, it pays to focus on retention efforts. Offering promising employees incentives and clearly-laid out career paths are often the best way to achieve those results.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Sears launches promotional Web series

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington. Customers and Shop Your Way loyalty members will be asked to design the patio of the couple’s new home via this Web series from Sears outdoor living.

The promotion includes an online hub where consumers can watch all eight episodes and vote for the patio and grill products they think best suit Sean and Catherine’s needs, enter the sweepstakes to win Shop Your Way points and outdoor living products, and learn about other Sears outdoor living products and features.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...