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Foot Locker powers up mobile commerce sites

BY CSA STAFF

New York City — Foot Locker has unveiled upgraded mobile commerce sites for each of its athletic footwear retail banners — Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS — with added functionality and enhancements to provide customers with a seamless and optimal cross channel experience.

In addition, the company is introducing mobile sites for its Lady Foot Locker, Kids Foot Locker, and Footaction retail divisions.

"In our high-speed, high-powered shopping environment, it is essential to empower our tech-savvy, digital shoppers with the information and product knowledge they want to enhance their overall shopping experience," said Stacy Cunningham, corporate VP marketing, Foot Locker. “These mobile sites are an added extension for customers to find precisely what they want in our stores while also serving as an alternative purchasing platform enabling them to shop anywhere they want via their mobile devices."

Customers can purchase directly from their mobile phone or use the sites to view products, find the nearest store, look up inventory, check model, size and color availability locally, and monitor their VIP Club loyalty account status. VIP members will receive credit for purchases in whichever channel they shop. They can also sign up to get mobile alerts about new products and offerings. In addition, a customer can send an electronic gift card via the mobile site, and the recipient can walk into a store and use the gift card (via their mobile device) immediately. The site will also offer customers the ability to look up shoes while in the store to see ratings and reviews by other customers to assist with their buying decisions.

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Guitar Center renews agreement with APT

BY CSA STAFF

Washington, D.C. — Applied Predictive Technologies (APT) said that Guitar Center has renewed its license for APT’s retail testing software.

APT’s Test & Learn Management Solution is being used to drive dozens of high-impact tests within Guitar Center’s organization. Using Test & Learn, Guitar Center plans to accurately understand the impact of new ideas and tailor them to maximize profits.

"Guitar Center identified APT’s Test & Learn as a strategic capability for high-impact decision support and we continue to be impressed by the solution and its potential within our organization," said Michelle Sanft, VP of strategic planning at Guitar Center.

The tool allows Guitar Center to automate complex functions, such as data collection. The chain can also use sophisticated analytic tools to design and interpret tests correctly, and Test & Learn enables the organization to consistently generate clear output for each test.

Guitar Center is applying the full Test & Learn suite, including the Test & Learn for Sites, Test & Learn for Customers and Market Basket Analyzer against a range of store, market and customer-facing initiatives. The retailer also licensed Test & Learn for Employees, which enables fine-tuned analysis at the employee level to understand which employee-facing initiatives are driving enterprise performance.

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Lowe’s creates credit card incentive

BY CSA STAFF

Customers paying with their Lowe’s Consumer Credit Card receive an immediate discount of 5% on in-stock and special order purchases bought in stores or online at lowes.com, Lowe’s said.

Customers with single-receipt purchases of $299 or more can choose between the 5% discount or special financing currently advertised.

Some fine print applies to the deal, described by the retailer as a "new, simple way to save every day." The special financing and 5% discount can’t be combined. The offer isn’t valid on previous sales, purchases of services or gift cards and can’t be used in conjunction with any coupon, military discount, employee discount or Lowe’s low price guarantee.

The Lowe’s Consumer Credit Card is issued by GE Money Bank.

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