OPERATIONS

Foot Locker rolling out PeopleAnswers hiring solutions chain-wide

BY Marianne Wilson

Dallas — PeopleAnswers has extended its software licensing agreement for Foot Locker to use the PeopleAnswers HR solution in its 2,500 stores across the United States.

“It is important for Foot Locker to have a consistent platform to help us hire the best people and match them to the right positions while also driving greater efficiency and accuracy in our store recruitment process. PeopleAnswers automates this step with technology that is easier and more efficient for our managers,” said Roberet Perkins, VP talent management, Foot Locker, which operates stores under the Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports and Footaction banners.

After completing a successful pilot program in 600 stores, Foot Locker will now use the software for pre-employment screening and employee selection for its hourly and management positions across all U.S. locations, bringing the total to 2,500 stores.

“As a result, Foot Locker will create a consistent, automated process that is more efficient for store managers and will help improve hiring decision quality, employee retention, productivity and customer service,” Perkins said.

Foot Locker will use the intuitive, web-based PeopleAnswers assessment to prescreen job candidates who share many of the same behaviors. PeopleAnswers is integrated with Foot Locker’s applicant tracking system for a seamless employee recruiting process and includes a guide for interview content and employee development.

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OPERATIONS

Express names David Kornberg president

BY Staff Writer

Columbus, Ohio — Express announced that David Kornberg has been promoted to president. He will have responsibility for both the men’s and women’s merchandising and design functions.

Kornberg was most recently executive VP men’s merchandising & design, a position he held since 2007.

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OPERATIONS

ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

BY Marianne Wilson

Minneapolis — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive VP, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s ‘Revenge’ as the exclusive partner.”

Most of the action on “Revenge” occurs in the upscale Hamptons area of Long Island, N.Y., and the series is known for its flair for fashion and high style.

“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive VP, Target. “Working with the team at ABC has been invigorating. We’re confident the Nov. 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”

The Target-Neiman Marcus holiday collection, which features 24 of America’s most influential designers, will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

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