OPERATIONS

Foot Locker taps LightHaus to measure customer traffic, shopping behavior

BY Staff Writer

Vancouver — LightHaus announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.

“At Foot Locker, we know that the key to becoming the leading global retailer of athletically inspired shoes and apparel is our sustained focus on our customers,” said Dick Johnson, COO, Foot Locker, Inc. “We are deploying LightHaus VCI across our banners because it gives us reliable customer traffic data that we can use in our drive to improve productivity. LightHaus goes beyond traffic measurement though, as it helps us understand how our customers engage with us in our stores. We’re looking forward to bringing more stores onto the LightHaus VCI system and using this new in-store data to fine tune our operations.”

By integrating LightHaus VCI traffic data with its workforce management application, Foot Locker can schedule its staff based on the sales opportunity — the number of customers in the store — to ensure it has the right employees in the right place at the right time. In addition, Foot Locker can report daily conversion rates to help store managers improve sales productivity. The retailer is also using the LightHaus VCI system to test the effectiveness of new store layouts, merchandising concepts, and marketing campaigns.

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Nebraska Book Co. names former OfficeMax exec as senior VP

BY Katherine Boccaccio

Lincoln, Neb. — Nebraska Book Co. said Friday it has hired Bill Zeuch as senior VP merchandising and marketing for the 250-unit chain of college bookstores, effective Oct. 3.

Zeuch is the former senior VP merchandising, marketing and sales new channels at OfficeMax.

In his position with Nebraska Book Co., he will focus on merchandising, branding and selling initiatives to expand assortments and grow long-term market share.

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Lands End cuts 200 jobs in Wisconsin

BY Katherine Boccaccio

Dodgeville, Wis. — A Wednesday report by the Wisconsin State Journal said that Lands End plans to cut nearly 200 jobs in its headquarters town of Dodgeville, Wis., by the end of January.

Blaming growth of its online business at the expense of bricks-and-mortar stores, Lands End said it is culling its call center workforce by 29% and streamlining other operations. Fifty of the eliminated positions are corporate headquarters jobs and 25 are from the call center. All cuts were made Wednesday.

Another 124 jobs — a mix of full- and part-time positions in the call center — will be eliminated after the holidays, said the company.

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Apr-02-2013 10:16 pm

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A.Archer says:
Apr-02-2013 10:16 pm

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