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Football players, Dick’s join to support breast cancer awareness

BY CSA STAFF

PITTSBURGH — Dick’s Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for NationalBreast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Throughout October, the retailer will feature a variety of pink items in stores and online from top brands including Nike, Reebok, Under Armour, Lady Hagen and Maxfli, and is encouraging consumers to join in showing their support for the cause.

To kick off the program, DICK’S Sporting Goods donated $250,000 to the National Breast Cancer Foundation (NBCF).

Consumers will also have the opportunity to "Sport Their Support" by participating in Dick’s Sporting Goods’ "Endless Ribbon" Facebook initiative. From now through Oct. 31, consumers can visit the Dick’s Sporting Goods Facebook page, add a pink ribbon to their profile picture and dedicate it to a loved one or include it as an expression of hope. DICK’S will aggregate all participants’ photos in its "Endless Ribbon" gallery, where the photos together will attempt to form the World’s Longest Pink Ribbon.

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Sears, Kmart offer ship-to-home for online layaway purchases

BY CSA STAFF

HOFFMAN ESTATES, Ill. — Sears Holdings is now offering its Kmart and Sears customers the option of ship-to-home delivery for items purchased through online layaway.

The new service – also available on store kiosks now enables shoppers to select, purchase and have the items delivered directly to their homes, bypassing the layaway line altogether. Both retailers will begin the exclusive layaway ship-to-home service starting Nov. 7.

Sears has also joined Kmart in removing all layaway service fees both online and in-store leading up to the holiday season.

"We witnessed a positive consumer response from Kmart’s free layaway news, and the latest announcement of home delivery and Sears’ free layaway are proof of our commitment to providing our customers value and convenience," said Jai Holtz, VP financial services, Sears Holdings. "Our exclusive online layaway ship-to-home delivery service provides a convenient alternative to customers who prefer to make their layaway purchases from the privacy of their own home."

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Target fires back in holiday toy competition

BY CSA STAFF

Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.

Target released its top 20 toy list and introduced a new technological wrinkle to the toy category that provides shoppers with added convenience and potential frustration if the technology doesn’t work properly. Beginning October 14, Target will showcase its top 20 toys on the main aisle in-store to increase the product visibility in a time-tested merchandising strategy. In addition, for added convenience, each of the top toys will have a QR code that can be scanned to purchase the toy directly using a mobile device and ship it for free to anyone, anywhere in the U.S. The QR initiative sounds intriguing, but it also introduces new complexity during a time of year when that’s the last thing any retailer needs so Target had better hope the technology functions perfectly.

In addition to the QR initiative, Target has introduced a new tool to create and share wish lists. Shoppers can browse the toy catalog or visited a new dedicated top toys Web page to organize their choices into a digital wish list that is instantly shareable with anyone via email.

Not one to give up on tried and true strategies, Target also plans to distribute an old-fashioned toy catalog in early November that features more than 200 toys and a variety of coupons.

"Target is the ultimate destination for toy shopping this holiday season. Not only do we have the hottest toys, we are helping guests shop the way they want – in stores, online and directly from their mobile devices," said Stephanie Lucy, Target’s vp of toys. "Our in-store QR codes for this year’s top toys will add real convenience for busy moms. Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free."

 

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