Footwear brand adds two new exec positions
Long Island City, N.Y. — Steve Madden has made two key executive promotions.
The company announced that Amelia Newton Varela has been named to the newly created position of president, and Karla Frieders has been appointed to the newly created position of chief merchandising officer.
Varela has more than 17 years of experience with Steve Madden in various roles, most recently as executive VP of wholesale.
Frieders has more than 16 years of experience with Steve Madden in various roles, most recently as executive VP of product development.
“Amelia and Karla started with the company when they were just out of school – Amelia in customer service and Karla in the stores. Over the years, I’ve been proud to watch them develop into seasoned executives and outstanding leaders that are imbued with the Steve Madden ethos. I know they will be great in their new roles,” said Steve Madden, founder and creative and design chief.
Aerosoles names retail footwear veteran as its new chief
Edison, N.J. — Aerosoles has appointed a retail and footwear veteran with more than two decades of experience as CEO.
The company named retail and footwear industry veteran executive R. Shawn Neville as CEO, effective Sept. 8. He takes over from interim CEO Caryn Lerner, operating partner of Palladin Consumer Retail Partners, which acquired privately owned Aerosoles in June 2014.
Neville comes to Aerosoles following six years at Avery Dennison Corp., leading its $1.6 billion retail branding and information solutions division as president.
Previously, he spent four years as a senior officer of Stride Rite and president of its Keds division, after five years with Footstar, as president and CEO of its athletic division, and he also served in the same role with Footaction USA. He also served as CEO and president of team sports apparel company, Boathouse Sports.
In the 1990s Neville spent seven years with Reebok International, finishing his tenure as senior VP and general manager of Reebok North America and president of Reebok France.
Neville’s initial key initiatives in his new role will include strengthening Aerosoles' go-to-market strategy, branding, store design, merchandising, product development, e/m-commerce and overall expansion strategy.
"I am very excited to be joining a company and brand with such a strong heritage, innovative proprietary technologies, and commitment to delivering fun stylish products to its consumers," stated Neville. "The brand has tremendous potential to become a powerful lifestyle brand rooted in helping women look and feel great."
Aerosoles operates 120 U.S. retail and outlet stores, and is also sold at major department and specialty stores.
HSN teams up with a fashion (and omnichannel) ace
Multi-channel retailer HSN is parterning with a tennis legend and fashion icon for an innovative shopping event during New York Fashion Week.
HSN Inc. has announced that Williams will be live-streaming her fall Signature Statement Collection during a special HSN.com "Front Row" event during New York Fashion Week on Sept. 15. The retailer aims to transform the way designers bring their collection to market by allowing fans of Williams's fall collection to shop the runway online immediately after the show.
"Throughout my life, I've always believed in pushing boundaries … whether it's in tennis, business or fashion!" said Williams. "By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I'm able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today."
Before the show, Williams will host a special live Q&A via Periscope at 2:30 p.m. where fans can get a peek behind the scenes at the show and learn more about the inspiration for her latest collection.
"Serena is a force both on the court and on the runway," said Bill Brand, president of HSN. "We love that at HSN we are able to showcase a different side of Serena. This 'Front Row' live stream special of her fashion show is a great way to connect Serena directly with her fans and give them the immediate opportunity to shop."
After the final model walks the runway, Williams will sit down for a brief chat via Periscope to answer questions from fans and announce a special social contest in which a few lucky fans can win a one-of-a-kind couture piece from the collection.
Available exclusively on HSN.com both during and immediately following the show, the collection will include 14 styles, such as beautiful faux shearling jackets, color block soft knit sweaters, tunics, printed jogger pants and more. Novelty details include prints in Aztec with drapery silhouettes and asymmetrical hems. Prices for the collection range from $29.90 to $129.90, offering value and exceptional style all in one.