REAL ESTATE

Forest City Ratner selects Boingo Wireless for Wi-Fi deployment

BY Dan Berthiaume

LOS ANGELES — Boingo Wireless announced a new agreement with Forest City Ratner Cos. to provide free-to-shopper wi-fi at the company’s high-traffic shopping center the Atlantic Terminal Mall, in Brooklyn, N.Y., that serves more than 40 million shoppers and commuters annually.

Boingo will manage and operate a centralized wi-fi network that provides consumers fast, reliable wi-fi on their smartphones, tablets and laptops as they shop, relax or get ready for their commute from Atlantic Terminal, one of New York City’s busiest mass transit hubs. Boingo wi-fi will be offered as a customer amenity, and will be available in fall 2013.

“Boingo has extensive experience in operating high-quality wi-fi services at leading shopping destinations nationwide, and carrier-grade networks in high-density locations like some of the world’s busiest airports. Boingo is an ideal fit for the Atlantic Terminal Mall, which includes not only some of the region’s best performing retailers, but which also sits at Brooklyn’s key hub for subway, Long Island Rail Road (LIRR) and bus service,” said Kathryn Welch, EVP of retail for FCRC.

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GE uses digital space to spread brand awareness with contest

BY CSA STAFF

LOUISVILLE, Ky. — GE is leveraging social media as part of its Reimagining Home brand campaign, and holding a contest on its Tumblr page.

The brand is inviting consumers to submit their best cooking failure story to its Cooking Fail Redemption Tumblr page for a chance at redemption at GE’s headquarters, where the winner will re-create the same dish under the guidance of Chef Jeffrey Saad. Saad hosts United Tastes of America on the Cooking Channel.

“At GE, we asked ourselves: If your kitchen could study you, and your failures, how would it adapt to make your life easier, your meals better?” said Eddie Martin, chief marketing officer for GE appliances. “To answer that question, we launched our ‘Reimagining Home’ campaign, a new way to look at the functionality of the kitchen, where we sometimes succeed, sometimes fail — and it’s these moments of human fallibility that make the campaign so easily relatable to consumers.”

GE’s Kitchen Reimagined interactive space, an extension of the ‘Reimagining Home’ campaign, offers contestants and other visitors the chance to explore clickable hot spots to pull up insights, tips, smart design features, infographics, demo videos, social streams and little lessons to learn more in the kitchen. The virtual kitchen is continuously updated with new information from GE experts, cooking pros and consumers.

Participants can click on a plate on the counter at Kitchen Reimagined to access the Cooking Fail Redemption Tumblr page to submit their cooking failure story in one of three categories: entrees, desserts and other.

The grand prize winner will be awarded a trip to Louisville to re-create the cooking failure with Saad, as well as three GE appliances. The first runner-up winner will also be awarded a trip to Louisville, as well as one GE appliance. The second runner-up winner will be awarded a trip to Louisville.

The contest runs through Sept. 3, and the winners will be announced between Sept. 6 and Sept. 13.

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Tuesday Morning’s interim CEO appointed permanent chief

BY CSA STAFF

DALLAS — Closeout retailer Tuesday Morning has named Michael Rouleau as the company’s CEO. Rouleau, who was appointed interim chief executive in March 2013, will also continue to serve on the company’s board of directors, which he joined November 2012.

“I am delighted to lead Tuesday Morning — a company that I believe, having worked here for a short time now, has tremendous potential as a value retailer," Rouleau said. "We are off to a good start, developing a company strategy, selling off merchandise that no longer fits our strategy, cleaning up our stores and fine tuning our merchandise direction.”

Rouleau’s resume includes most recently serving as president and CEO of Michaels Stores (1996 to 2006), and also as its president from 1997 to 1999 and again from 2001 to 2006. He previously served as executive VP of store operations for Lowe’s Companies, Inc. from 1992 until 1996. Prior to joining Lowe’s, Rouleau was a co-founder and president and CEO of Office Warehouse, which subsequently merged into Office Max.

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