STORE SPACES

Forest City teams with FaceCake on 3D virtual dressing room

BY Staff Writer

Cleveland — Forest City Commercial Management, in partnership with FaceCake Marketing Technologies, said it is previewing a new technology at three of its California shopping centers that allows mall shoppers to try on a vast inventory of clothing and accessories from multiple stores via the first full-motion, 3D, real-time virtual dressing room.

Called Swivel, the technology enables shoppers to virtually see themselves in clothing and accessories and “swivel” to view the look from all angles on a large flat-screen monitor. Shoppers can choose from multiple background scenes, and get a realistic 3D view of how the outfit looks in different settings. Shoppers can also share photos via Facebook, Twitter or email.

Forest City is partnering with FaceCake to bring Swivel to South Bay Galleria Sept. 2-4, Victoria Gardens Sept. 9-10 and Promenade Temecula Sept. 16-18.

“We are always looking for ways to integrate technology into the bricks-and-mortar retail shopping experience,” said Stephanie Shriver-Engdahl, director of advertising at Forest City Enterprises. “We’re bringing Swivel to our properties as an introduction to a new channel for shoppers and retailers to stay connected in person as well as online between in-store visits.”

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River Chase, Covington, La.

BY CSA STAFF

Stirling Properties, the developer of River Chase Shopping Center in the south Louisiana community of Covington, announced that Sam’s Club is coming to the center, planning a fall 2012 opening for the new 136,000-sq.-ft. warehouse club.

The largest open-air retail center in St. Tammany Parish, the 640,000-sq.-ft. River Chase is currently anchored by Target, Belk, J.C. Penney. Best Buy, Marshalls, Ross Dress for Less and a 14-screen Hollywood Theater.

Sam’s Club will build on a 16.58-acre site, on which Wal-Mart Stores has committed to construct a prototypical design, its first in that design in the state.

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Target offers credit for secondhand electronics

BY CSA STAFF

MINNEAPOLIS — Customers can save on back-to-school shopping by trading in used electronics and video games for store credit, Target said.

The mass merchandiser said it expanded its Electronics Trade-In service to 1,490 stores with Target Mobile centers, and also added new product categories. The chain offers the program under a partnership with consumer electronics upgrade and trade-in company NextWorth, giving customers credit in return. The service is accepting calculators, DVDs, video games, Nintendo DS units, cell phones, iPods and iPads.

"The expansion of Target’s Electronics Trade-In service comes at a time when parents are really looking to save on back-to-school purchases," Target VP merchandising Nik Nayar said. "Our service is budget-friendly and it gets Target’s guests involved with reducing e-waste."

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