Forest City teams with FaceCake on 3D virtual dressing room
Cleveland — Forest City Commercial Management, in partnership with FaceCake Marketing Technologies, said it is previewing a new technology at three of its California shopping centers that allows mall shoppers to try on a vast inventory of clothing and accessories from multiple stores via the first full-motion, 3D, real-time virtual dressing room.
Called Swivel, the technology enables shoppers to virtually see themselves in clothing and accessories and “swivel” to view the look from all angles on a large flat-screen monitor. Shoppers can choose from multiple background scenes, and get a realistic 3D view of how the outfit looks in different settings. Shoppers can also share photos via Facebook, Twitter or email.
Forest City is partnering with FaceCake to bring Swivel to South Bay Galleria Sept. 2-4, Victoria Gardens Sept. 9-10 and Promenade Temecula Sept. 16-18.
“We are always looking for ways to integrate technology into the bricks-and-mortar retail shopping experience,” said Stephanie Shriver-Engdahl, director of advertising at Forest City Enterprises. “We’re bringing Swivel to our properties as an introduction to a new channel for shoppers and retailers to stay connected in person as well as online between in-store visits.”
Two Food Lion stores earn Gold-Level GreenChill store certification
Salisbury, N.C. — Grocery chain Food Lion said Tuesday that two of its stores have earned the U.S. Environmental Protection Agency’s 2011 Gold-Level GreenChill Store Certification Award, one of the agency’s highest honors for refrigeration.
The stores are located in Conyers, Ga., and in Columbia, S.C.
Food Lion became a founding partner with the EPA’s GreenChill program in 2007. Since that time, the grocer joined other food retailers to reduce refrigerant emissions and decrease impact on the ozone layer and climate change. Food Lion has won GreenChill’s Distinguished Partner Award and its Superior Environmental Achievement Award in the past.
"Our company is committed to going beyond simply reducing refrigerants," said Susan Sollenberger, director of energy, maintenance and equipment purchasing at Delhaize America South. "In addition to reducing emissions through the EPA’s GreenChill partnership, we continue to look for new environmentally-friendly technologies and increase the amount of stores that are also Energy Star certified."
Food Lion has more than half of the nation’s Energy Star stores, with 1,015 certified stores. In addition, the company has partnered with utilities to evaluate a variety of energy saving opportunities, such as solar power.
Kroger makes solar panel debut at two Smith’s stores
Albuquerque, N.M. — Kroger Co. said Tuesday that its Smith’s Food & Drug Stores division has completed the installation of photovoltaic energy panels at two Albuquerque, N.M. stores.
The solar energy output from these two store systems is 320,000 kWh, eliminating the need for that amount of energy from fossil fuel sources. It is estimated this energy savings would heat and cool 30 homes in New Mexico for one year; is the equivalent of planting 57 acres of trees; or removing 40 cars from the road.
"We have done a lot of work over the last several years to integrate sustainable practices into our everyday business operations," said Rodney McMullen, president and COO, Kroger. "Today, we are proud to unveil Kroger’s first operational solar energy project.”
Smith’s was selected to be among the first Kroger division stores to install photovoltaic panels because of New Mexico’s favorable sunny climate and the economic incentives offered by energy provider PNM towards installation of renewable energy sources. Affordable Solar, based in Albuquerque, designed and installed the panels. Kroger is also developing photovoltaic systems in stores located in Wilsonville, Ore. (Fred Meyer) and Cincinnati (Kroger).