STORE SPACES

Forever 21 to open new value-fashion retail concept

BY Marianne Wilson

New York — Forever 21 will debut a new retail concept on May 3, at Azalea Shopping Center in South Gate, California. Called F21 Red, the format will offer fast-fashion and low prices.

The new concept will offer a larger selection of starting price points, including $1.80 camisoles and $7.80 denim for women and girls, according to a report by California Apparel News. The men’s selection will include T-shirts and tank tops for $3.80.

“We are very pleased to unveil the first F21 Red store in the Azalea Shopping Center,” said Don Chang, the retailer’s founder and CEO, in a statement. “With F21, we are able to deliver greater quantities of the styles our customers seek while maintaining the value with entry-level category price points Forever 21 is known for offering.”

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STORE SPACES

Sears Hometown store in Montana remodels

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. has remodeled a Sears Hometown store in Helena, Mont. The store now has a fresh look.

"The Helena community has been so great to us for the past 20 years, so we wanted to reinvest in our business to make it even better for local residents," said store owner and operator Sharon Kangas. "Besides our new look, customers can expect a greater product selection and expanded services, like kitchen remodeling. We have the same knowledgeable team in place and look forward to continuing to provide exceptional customer service and a wonderful in-store experience."

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Burger King launches in-store Wi-Fi upgrade

BY Dan Berthiaume

Miami – Burger King Corp. is launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, "Whopper Wi-Fi,” replaces and upgrades current restaurant Wi-Fi networks.

Benefits of the new, streamlined Wi-Fi platform include customizable set-up and consistent service at all stores.

"Whopper Wi-Fi is about improving the in-restaurant experience for our guests,” said Alex Macedo, president, North America, Burger King. “Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable. We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning."

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